CRM Lead

4 weeks ago

Melbourne, Australia Easygo Gaming Full time

**CRM Lead**

The CRM Lead will manage the strategy and workload for the localised portion of the CRM team, which is a key part of the overall CRM strategy.

**Who are we?**

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 300+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

**What you will do**:

- Lead all copywriting and on-site content for all brands and regions
- Develop and deliver CRM Strategy on a localised level
- Lead a mid-sized team to be able to deliver on this strategy
- Enhance player lifetime value and reduce churn by leading a strategy that delivers the right
- content through the right medium, to the right players at the right time
- Report back to company with high end KPIs and results attributed to the work of the retention team, using all four mediums.
- Take control of the user journey, implementing strategy around all customer communication.
- Ensure sophisticated personalisation across all relevant markets
- Lead all copywriting and on-site content for all brands and regions

***What you will bring**:

- High-end retention marketing knowledge
- You can lead a large team, and have led a large team in the past
- Passionate team player with the ability to work with colleagues across departments
- An eye for detail, enhancing the experience of customers through top-line communication
- Fluent English both written and spoken
- You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
- Detail-oriented and well organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in.
- You can manage complexity and to progress with several tasks at a time.
- Excellent gambling, sports and casino knowledge

**Bonus points if you also have**:

- Sports & Gambling knowledge advantageous
- Cryptocurrency knowledge would be advantageous
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom

**Some of the perks of working for us**:

- EAP access for you and your family
- Access to over 9,000 courses across our Learning and Development Platform
- Paid volunteer day
- Two full-time barista's who will make your daily coffee, tea or fresh juice
- Daily catered breakfast
- Massage Wednesdays - we get professionals to do this
- Team lunches and happy hour in the office from 4pm on Fridays
- Fun office environment with pool tables, table tennis and all your favourite gaming consoles
- Help yourself drinks fridges and snack shelves

"We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant"

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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