Assistant Manager, Programmatic and Paid Search

3 months ago

Sydney, Australia Amex Full time

**You Lead the Way. We’ve Got Your Back.**

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

**Assistant Manager, Programmatic and Paid Search**

The Assistant Manager, Programmatic and Paid Search is responsible for developing and executing a multi-channel acquisition strategies to drive new card acquisition and billings growth.

Leading one direct report, this role is accountable for building external relationships with media publishers, platforms and external agencies to build best in class campaigns and strategies.

**Key responsibilities include**:

- Responsible for development and implementation of innovative strategies to deliver value to customers that improve the efficiency of the paid search and programmatic media acquisition channels across all consumer and business proprietary products
- Identify and leverage scalable opportunities to drive continued card member acquisition acceleration and growth
- Lead, develop and manage one direct report
- Responsible for building strong relationships with external publishers and agencies, central and local colleagues to develop and evolve channel capabilities to drive the most cost effective and profitable volume growth
- Support the optimisation of planning, investments, and each layer of the acquisition funnel through econometric models, digital analytics insights, and testing innovation
- Responsible for leading and evolving the acquisition paid media audience strategy
- Lead and enhance our measurement framework to enable stronger outcomes across key KPIs
- Work side-by-side with acquisition channel managers responsible for Site, Partnerships, Member Get Member & Early Engagement to drive cross-channel efficiency through the acquisition funnel
- Work closely with key business partners including Sales, Brand, Product Teams, Finance, Risk, Analytics and New Accounts to ensure alignment and most effective strategies being developed
- Maintain market awareness of both competitors and technological advances to analyze, plan and develop future strategic plans for acquisition

**Required Qualifications**:

- Seasoned marketing professional with extensive performance and digital marketing experience
- Strong experience in programmatic and paid search
- Drives results through strong people leadership and general management, with a proven ability to inspire and engage
- Creates solutions to complex issues and implements strategies/approaches to drive business growth
- Creative thinker who is able to communicate new ideas, and convince others to support strategies and tactics
- Ability to drive results and innovation in a fast-paced, constantly changing, and complex environment
- Experience managing multiple stakeholder relationships with strong influencing skills
- Superior analytical, creative and problem solving skills
- Strong project management skills
- Budget forecasting and management experience
- Dynamic, positive and energetic attitude and work ethic

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities

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