Digital Marketing Specialist

4 weeks ago

Sydney, Australia WiredCo. Full time

**Role Profile**:
Are you a digital marketing gun, who loves building relationships, and driving amazing results? Introducing your next dream job

Here at WiredCo, we think of ourselves as a Brandformance agency, successfully wiring together the art of brand building with the science of media. And we’re pretty good at it too, taking home B&T Independent Agency of The Year, AdNews Digital Agency of The Year, Campaign Asia Specialist, Social and Content Agency of The Year, and The Drum's Global Social Team of the Year 2023.

This is a fantastic opportunity to join our growing Digital Media & Partnerships team at WiredCo.,

home to some of Australia’s most loved brands - including Pizza Hut, R.M. Williams, Indeed, Georg Jensen, and bond-eye, THE ICONIC, and Red Bull - all wrapped up in an award-winning people-first culture.

**the role**:
This specialist position is responsible for managing paid campaigns across Paid Search Advertising primarily, but will also have the opportunity to work on Display Advertising, YouTube/Video Advertising, Audio advertising, and Digital Out of Home (DOOH). Meta advertising experience is advantageous but not mandatory. Effectively managing these campaigns to drive strong results across all key metrics is a critical component to job success.

To add more context, this role will be responsible for:

- Budget management
- Tracking & tag management
- Campaign strategy development
- Campaign structure development and management
- Ad copy development
- Manage campaign builds from start to finish
- Ongoing optimisation and tracking towards KPIs
- Running A/B tests
- Campaign reporting and actionable insights
- Attending client WIP’s
- Responding to client briefs alongside the account managers/directors

**HOW YOU’LL BE MEASURED**:

- Ability to effectively collaborate with teams to deliver quality work for clients
- Ability to independently manage all implementation, optimisation and reporting for assigned accounts
- Ability to analyse and interpret data to develop actionable insights
- Giving proactive recommendations off the back of reporting insights

**the experience**:

- 2-3+ years’ experience in the performance space, particularly Paid Search
- Thorough experience with campaign optimisation, management and reporting
- Experience of more than one paid media channel is highly desirable, such as Programmatic Display
- Exceptional technical knowledge and platform experience to deliver outstanding results across Paid Search and Programmatic media
- Prolific in understanding data in Google Analytics and gaining actionable insights
- Advanced with Excel (eg. vlookups, pivot tables)
- Understanding of tracking, tagging and pixel management through Google Tag Manager or similar
- Experienced with bid management tools eg. SA360
- Work closely (and proactively) with other agency teams and external teams when relevant
- Able to handle multiple client priorities, while maintaining attention to detail ‍

**the package**:

- Generous remuneration package: Circa $80,000-95,000 (incl Super) based on experience
- Wired to You: A fully flexible working environment, awesome office and ability to work anywhere in the world for up to one month a year
- Wired Wellness: Access to mental and physical health benefits, inc. unlimited counselling
- ReWired: Monthly team and cultural/social events
- School Of Wired: Our dedicated professional developed program including mentoring
- Wired Rewards: Benefits for time served inc. extra holiday and bonuses
- Humanly leave and time off policy (our take on how leave should be)
- And lots more

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