Brand Manager- Ostelin

4 weeks ago

Brisbane, Queensland, Australia Opella Full time

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Location: Brisbane or Sydney
12 x month FTC opportunity
Hybrid work environment

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Natures Own, Cenovis, Ostelin, Telfast, Buscopan and Bisolvon.

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.

Find out more about our mission to bring health in your hands at www.opella.com.

About The Job

The Brand Manager- Ostelin is responsible for a significant contribution to the strategic direction of the brand/segment and delivery via product and promotional innovation to consumers. This includes all aspects of consumer marketing namely, communication, new product development, go to market, packaging, claims and promotions. You will be a project champion who can influence cross-functional stakeholders to ensure flawless execution. You will participate in the development, implementation and post analysis of marketing programs, whilst consulting with key internal and external customers as required.

Main Responsibilities

Successful implementation of brand strategies through appropriate elements of the promotional mix
Contributing to the annual growth planning process
Interpret brand performance data, identify and prioritise strategies and actions to better deliver brand positioning and improve brand performance
Research and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives.
Utilise consumer insights to write effective communication briefs.
Lead the digital strategy working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives
Develop/Localise campaigns, liaising with legal and Regulatory teams for approval and Media & Digital for execution with agencies
Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels
Oversee the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence
Work collaboratively alongside the cross-functional brand team (innovation, regulatory affairs, shopper, sales, finance and other Commercial Business Units) to identify risk and opportunities for the brand
Liaise with global and regional marketing teams (as required within role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts
Manage relations with advertising and other external agencies
Optimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget
Ensure all business and promotional activities comply with relevant acts, legal demands and ethical standards, including ASMI and Opella code of conduct

About You

Qualifications:

Degree qualifications in Marketing or Business preferred

Experience

Ideally 1-2 years experience at Brand Manager level within the Consumer or FMCG industry
Experience in project management of NPD & Innovation, and new product launches
Exposure to managing Influencer PR strategy and Campaigns with agency and digital teams highly desired
Can demonstrate effective application of market research principles, techniques and data
Marketing management experience with ability to trade off the most effective mix of touch points to achieve communications objectives

Skills

Well-developed financial acumen with understanding of financial principles, comfortable to manage a budget
Working knowledge of market segmentation, targeting, brand positioning and architecture
Ability to provide balanced, directional feedback to agencies to achieve the best outcomes
Implement complex marketing programs; managing multiple priorities as needed, on time and to budget
Project champion who can lead all relevant parties in flawless execution
Excellent planning, time management and presentation skills
Capable of working with autonomy and ability to balance long-term strategic priorities with short-term business needs
Team-orientated spirit, highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environment

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

Seniority level

Seniority levelEntry level

Employment type

Employment typeFull-time

Job function

Job functionMarketing and Sales
IndustriesRetail Health and Personal Care Products

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