Chief Product Innovator

1 week ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000

Opella is a self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

We bring health to people's hands by making self-care as simple as it should be for over half a billion consumers worldwide. Our mission is at the core of this vision, driven by our 100+ loved brands, 11,000-strong global team, 13 best-in-class manufacturing sites, and four specialized science and innovation development centers.

About the Job
  • The Brand Manager-Ostelin role involves contributing to the strategic direction of the brand/segment and delivering via product and promotional innovation to consumers.
  • This includes all aspects of consumer marketing: communication, new product development, go-to-market, packaging, claims, and promotions.

Main Responsibilities:

  • Succesfully implement brand strategies through appropriate elements of the promotional mix.
  • Contribute to the annual growth planning process.
  • Interpret brand performance data, identify, and prioritise strategies and actions to better deliver brand positioning and improve brand performance.
  • Research and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiatives.
  • Utilize consumer insights to write effective communication briefs.
  • Lead the digital strategy working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives.
  • Develop/localize campaigns, liaising with legal and Regulatory teams for approval and Media & Digital for execution with agencies.
  • Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels.
  • Oversee the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence.
  • Work collaboratively alongside the cross-functional brand team (innovation, regulatory affairs, shopper, sales, finance, and other Commercial Business Units) to identify risk and opportunities for the brand.
  • Liaise with global and regional marketing teams (as required within the role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts.
  • Manage relations with advertising and other external agencies.
  • Optimize brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget.
  • Ensure all business and promotional activities comply with relevant acts, legal demands, and ethical standards, including ASMI and Opella code of conduct.

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