Brand Marketing Manager

2 hours ago

Brisbane, Queensland, Australia Forwood Safety Full time
Overview

We're looking for a Brand Marketing Manager to join Forwood — This job is fully remote and open to all applicants across Australia. It is also open to applicants in New Zealand, Southeast Asia, and the West Coast of North America.

As Brand Marketing Manager, you will elevate Forwood's presence as the trusted authority and category leader in fatality prevention software—amplifying our story, credibility, and reputation across the markets we serve. In this pivotal role, you'll shape how Forwood is perceived by ideal customers, ensuring our value is clearly communicated, deeply understood, and widely recognized.

You'll lead our expanding brand marketing team and own the brand budget. Your mission: ensure every target customer knows who we are, what we do, and why we're the best in our category. You'll work closely with Demand Generation and Product Marketing to connect brand storytelling directly to pipeline growth and demand creation.

You'll execute our brand strategy—defining our point of view and manifesto, and delivering high-impact, locally relevant campaigns across channels like video, podcasts, events, webinars, and PR. You'll also amplify the founder brand of our CEO, Steve Wood, turning his passion and our customer success stories into content that deeply resonates with our audience.

Main Responsibilities
  • Develop and execute Forwood's brand strategy, manifesto, and point of view.
  • Lead brand awareness campaigns across video, podcasts, PR, communities, events, webinars, roundtables, and social channels.
  • Identify and secure high impact speaking, media, PR, and partnership opportunities including managing Forwood's annual industry conference strategy and calendar.
  • Craft compelling narratives that showcase Forwood's vision, customer success, and market leadership.
  • Amplify the voice of our founder and executive team—especially Steve—through strategic thought leadership.
  • Partner with Product, Sales, and Customer Success to surface and share powerful customer stories and proof points.
  • Maintain brand consistency across all channels, assets, and messaging.
  • Track brand awareness, perception, and share of voice within our target industries.
  • Collaborate with Demand Generation to align brand storytelling with pipeline growth and revenue outcomes.
Key Requirements
  • 8+ years in B2B marketing, with 3+ years focused on brand strategy, storytelling, or thought leadership.
  • Proven experience building and scaling brand programs that elevate awareness and market credibility.
  • Exceptional writing and storytelling skills, with a strong sense of narrative, tone, and voice.
  • Comfortable turning abstract ideas and founder vision into compelling campaigns and content.
  • Familiarity with brand-building tactics including podcasts, video series, PR, and executive amplification.
  • Experience working in or with complex industries such as mining, construction, utilities, or safety.
  • Strong project management skills and ability to operate in a fast-paced, cross functional environment.
  • Background in brand, PR, journalism, editorial, or creative content strategy.
  • Experience supporting global brand efforts across multiple geographies.
  • Familiarity with brand health metrics, sentiment tracking, and brand surveys.
  • Passion for amplifying founder voices and working closely with executive leadership.
  • Understanding of industrial buyers, field environments, and safety-critical contexts.
#J-18808-Ljbffr

  • Brand Marketing Manager

    1 day ago

    Brisbane, Queensland, Australia Forwood Safety Full time

    We're looking for a Brand Marketing Manager to join Forwood — This job is fully remote and open to all applicants across Australia.It is also open to applicants in New Zealand, Southeast Asia, and the West Coast of North America.As Brand Marketing Manager, you will elevate Forwood's presence as the trusted authority and category leader in fatality...

  • Marketing Assistant

    4 weeks ago

    Brisbane, Queensland, Australia Inception Marketing Full time

    Get AI-powered advice on this job and more exclusive features.Inception Marketing is a fast-growing marketing consultancy aimed at helping businesses discover what exceptional marketing looks like. We're currently on the lookout for a casual Marketing Assistant (approx. 16-20 hours per week) to help us in the day-to-day operations of our business. This...

  • Marketing Assistant

    4 weeks ago

    Brisbane, Queensland, Australia Inception Marketing Full time

    Get AI-powered advice on this job and more exclusive features.Inception Marketing is a fast-growing marketing consultancy aimed at helping businesses discover what exceptional marketing looks like. We're currently on the lookout for a casual Marketing Assistant (approx. 16-20 hours per week) to help us in the day-to-day operations of our business. This...

  • Brand Marketing Specialist

    1 day ago

    Brisbane, Queensland, Australia Jinko Solar Co., Ltd. Full time

    Key responsibilities:The selected candidate will support commercial team to plan and execute brand marketing campaigns that attract, nurture, and convert prospects for our clients.This position will also take double-hatted role to take care regional ESG related duties base on corporate strategies.Brand MarketingWork together with corporate branding team,...

  • Global Brand Marketing Leader

    18 hours ago

    Brisbane, Queensland, Australia beBeeBrandManager Full time $90,000 - $120,000

    Job OverviewThe Global Brand Manager plays a pivotal role in driving the strategic development and execution of global brand initiatives across innovation, campaigns, and commercial programs. This role requires a strong strategic thinker with exceptional project management skills to lead complex cross-functional projects from concept through to delivery.This...

  • Brand Manager

    2 hours ago

    Brisbane, Queensland, Australia Buscojobs Full time

    OverviewPosition: Advertising/Brand ManagerSalary: $90,000 per annum plus 12% superannuationMode: Full-timeHours: 38Location: S120, Sunnybank Plaza, Cnr Mains Road & McCullough St, Sunnybank, QLD 4109Experience required: Minimum 5 years of relevant experienceResponsibilitiesAdvertising Strategy Development: Plan, organize, direct, control, and coordinate all...

  • Sales & Marketing Manager – Lead Growth & Brand Stregy

    2 days ago

    Brisbane, Queensland, Australia at Full time

    Sales & Marketing Manager – Lead Growth & Brand StrategyAdd expected salary to your profile for insightsSales & Marketing Manager – Lead Growth & Brand StrategyBESA Design & Construction | BrisbaneAbout UsBESA Design & Construction is a Brisbane-based custom home builder specialising in high-quality, architecturally designed homes. With a growing...

  • Sales & Marketing Manager – Lead Growth & Brand Stregy

    2 days ago

    Brisbane, Queensland, Australia at Full time

    Sales & Marketing Manager – Lead Growth & Brand StrategyAdd expected salary to your profile for insightsSales & Marketing Manager – Lead Growth & Brand StrategyBESA Design & Construction | BrisbaneAbout UsBESA Design & Construction is a Brisbane-based custom home builder specialising in high-quality, architecturally designed homes. With a growing...

  • Digital Marketing Executive

    2 weeks ago

    Brisbane, Queensland, Australia RAW Marketing Full time

    Direct message the job poster from RAW Marketing Digital Marketing Director at RAW Marketing RAW Marketing is a full-service channel and demand generation agency specialising in the B2 B technology space.We work with leading global technology vendors and their partners across Australia and New Zealand.Our team delivers integrated marketing campaigns that...

  • Marketing and Brand Development Professional

    2 days ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $70,000 - $75,000

    We are seeking a talented Marketing Specialist to join our team.As a key member of our team, you will be responsible for developing and implementing innovative marketing strategies and practices to maximize performance.About the RoleDevelop and implement marketing strategies and practices that support the asset's vision and values.Ensure Residential...