Brand Manager

4 weeks ago

Brisbane, Queensland, Australia Stanbroke Full time
Overview

Brand Manager role at Stanbroke. This position focuses on building and growing Stanbroke's beef brands for a global audience across food service, wholesale, and retail channels, reaching customers in more than 40 countries.

About us

Stanbroke is a family-owned Australian cattle and beef business with operations spanning Northern and Southern Queensland, a cattle feedlot, a fully accredited beef processing facility, and global marketing capabilities. We export a range of grain- and grass-fed beef to over 35 countries. The Brisbane Head Office manages the business's vertical integration.

Your Role

This is not just a coordination role. You will be the custodian of your brand portfolio, bringing creativity and strategic thinking to ambassador partnerships, international trade shows, packaging, POS, and global campaigns. You will collaborate with sales teams, distributors, and international partners to ensure every touchpoint—from events in Asia to retail shelves in the Middle East—tells a consistent and compelling brand story.

What You'll Do
  • Own and direct brand marketing strategy and execution across multiple channels (food service, wholesale, retail).
  • Develop creative campaigns, content, and brand assets that strengthen global positioning.
  • Build and manage ambassador and influencer partnerships that bring brands to life.
  • Provide brand direction for POS, packaging, activations, and media placement, ensuring in-market excellence.
  • Collaborate with the Channel Marketing Coordinator to deliver flawless execution of trade events, Chef's Tables, and customer activations.
  • Guide content planning, photography, and storytelling that inspires customers and consumers.
  • Contribute brand insights into new product development and packaging projects.
  • Maintain and evolve brand guidelines, messaging, and digital assets.
What We're Looking For
  • A brand storyteller with creativity and premium positioning.
  • 3+ years' experience in brand marketing, ideally in FMCG, food, or related sectors.
  • Proven ability to manage multi-channel brand campaigns from strategy through execution.
  • Experience working with ambassadors/influencers and delivering events or activations.
  • Strong project management skills with the ability to juggle multiple priorities.
  • Attention to detail and passion for design, messaging, and brand consistency.
Why Join Us

Join a family-owned business with a global footprint, exporting to over 40 countries and producing some of the world's finest beef. You'll work with premium brands that resonate with chefs, retailers, and consumers worldwide, and help shape how these stories are told.

This role offers the opportunity to leave a tangible mark on globally-reaching brands within a collaborative, fast-moving team environment.


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