Marketing Manager

7 hours ago

Gold Coast, Queensland, Australia Worklocker Full time

Worklocker is Australia's trusted destination for high-quality workwear, safety gear and corporate uniforms - proudly supporting the workers who keep Australia moving. From construction sites to hospitals, kitchens to warehouses, our commitment is simple: to keep people comfortable, safe and confident at work.

With a strong national footprint and growing digital presence, Worklocker is backed by deep supplier partnerships, a team-first culture and a clear promise to our customers: We're locked In - on quality, service and are dedicated to making workwear easy.

We're looking for a commercially minded Marketing Manager who's ready to lead our brand into its next chapter.

You'll be responsible for crafting and executing integrated marketing strategies that increase visibility, drive in-store and online traffic and build lasting customer loyalty - all while staying true to our Worklocker DNA.

This is an in-office and hands-on role. We collaborate closely across support office, store teams and supplier partners to get the job done — with heart, hustle and a whole lot of passion

Key Responsibilities
  • Own and evolve the national marketing strategy in alignment with Worklocker's mission and business growth goals.
  • Lead end-to-end planning of seasonal catalogues, promotions and product launches
  • Analyse performance and customer insights to drive traffic, conversion and long-term value
Brand & Retail Marketing
  • Champion consistent brand storytelling across stores, digital platforms, catalogues and signage
  • Collaborate with merchandising and operations to drive integrated retail promotions
  • Deliver supplier-funded marketing activations that add value to our customers and stores
Customer Loyalty & Engagement
  • Drive the development and expansion of loyalty programs that reward, retain and recognise our customers
  • Use data to personalise experiences and strengthen engagement
  • Oversee communications, rewards and campaign performance
Digital & Social
  • Manage digital channels including email, paid media, SEO/SEM and eComm
  • Oversee our social media strategy, calendar, content and community management
  • Track, measure and optimise campaign performance for maximum ROI
What We're Looking For
  • 5+ years in retail marketing with a proven track record of leading promotions that drive results
  • Experience in customer lifecycle marketing, loyalty programs and digital engagement
  • Strong commercial acumen and understanding of retail, shopper behaviour and supplier dynamics
  • Excellent communication, project management and stakeholder collaboration skills
  • Proficiency in marketing platforms like Meta Ads, Google Analytics, CRM and Loyalty Tools
Why Worklocker?
  • One of the fast-growing national brand with a powerful mission and strong team culture
  • A business where your ideas matter and your work makes a real difference
  • Career growth and development opportunities as we scale
  • A collaborative office culture at our Burleigh Heads support office
  • Competitive salary and benefits

As a workplace, we're proud of our inclusive and diverse culture, where people feel valued, supported and empowered to thrive.

Applications for the role close on Monday the 11th of August.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Retail
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