Lifecycle Marketing Manager

3 weeks ago

Melbourne, Victoria, Australia Paywise Full time

At Paywise, we empower our members to get more out of life through smarter salary packaging and novated leasing solutions. Our commitment to market-leading speed, integrity, and highly personal service ensures we make the complex simple and deliver a truly member-first experience. Marketing plays a pivotal role in our high-performance team, driving engagement, acquisition, and loyalty through innovative, data-driven strategies. As we continue our rapid growth, we're looking for a Lifecycle Marketing Manager in either our Melbourne, Perth or Sydney office to lead the development and execution of impactful campaigns that nurture relationships at every stage of the member journey. If you thrive in a fast-paced environment, are passionate about delivering exceptional member experiences, and bring a strategic, results-oriented approach to marketing, we want to hear from you.

What We Offer


• Opportunities for career progression.


• A new modern office within Melbourne's CBD.


• Employee Benefits and Salary Packaging (we practice what we preach)


• Access to our Employee Assistance and Wellbeing Program

About the Opportunity

Our Marketing team are currently seeking a Lifecycle Marketing Manager to join them. This role can work in our Melbourne, Perth or Sydney office.

Your key responsibilities will include:


• Develop and implement comprehensive email direct marketing (eDM) strategies,


• Create and manage communication initiatives that enhance the experience of existing members.


• Collaborate with stakeholders to optimise group websites.


• Manage customer segmentation and targeting to ensure marketing activities are relevant, personalised, and effective.


• Work closely with internal teams-Sales, Business Development, and Customer Experience-as well as external partners.


• Partner with marketing agencies to clearly communicate project requirements, timelines, and deliverables, ensuring successful execution of campaigns.


• Analyse campaign performance and use data-driven insights to optimise future efforts.

About You

Other key skills, experience and qualification:


• Strategic thinker with a passion for delivering engaging customer experiences


• Results-driven and data-oriented, with a track record of optimising marketing campaigns


• Experienced in developing and executing eDM strategies and customer segmentation


• Skilled at collaborating with both internal teams and external partners


• Proactive, organised, and able to manage multiple projects simultaneously


• Strong communicator with excellent attention to detail


• Innovative, always seeking new ways to improve processes and outcomes

Next Steps

We are committed to building a diverse and inclusive workplace. We encourage candidates from diverse backgrounds to apply and join our team at Paywise. Apply now

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing

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