Marketing Lifecycle Manager

4 days ago

Melbourne, Victoria, Australia beBeeCustomer Full time $120,000 - $140,000
Customer Lifecycle Expert

We are seeking a seasoned Customer Lifecycle Expert to join our team. This key role will be responsible for designing, optimising and owning the end-to-end customer lifecycle.

You will map and refine journeys that maximise customer value, reduce churn and unlock long-term growth. To achieve this, you will connect data, behavioural insights and automation to deliver programs that drive repeat purchase, loyalty engagement and incremental revenue.

The successful candidate will have 3-5 years of experience in CRM, lifecycle or retention marketing within eCommerce, subscription or DTC brands. They will have hands-on experience building automated campaigns across email, SMS and push.

A strong commercial mindset is essential, with the ability to link lifecycle programs to revenue and LTV growth. A deep understanding of lifecycle metrics, churn reduction strategies and optimisation frameworks is also required.

Key Responsibilities:
  • Audit, rebuild and scale automated workflows in Hubspot to improve retention and revenue outcomes.
  • Design always-on lifecycle programs across onboarding, replenishment, churn prevention, winback and loyalty engagement.
  • Own segmentation and behavioural triggers, ensuring the right customers receive the right message at the right time.
  • Lead communications for the VIM loyalty program, from welcome to tier progression, rewards and surprise-and-delight moments.
  • Drive core lifecycle metrics – CLV, retention, churn, second-purchase rate and loyalty engagement.
  • Use cohort analysis and optimisation frameworks to uncover insights and embed a test-and-learn culture.
Required Skills and Qualifications:
  • Experience working with CRM platforms such as Hubspot.
  • Strong analytical skills, with the ability to turn behavioural insights into action.
  • SQL skills a bonus.

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