Social Media Content Specialist

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Social Media Content Specialist - Budgy Smuggler

Location: Brookvale, NSW (In-person)

Reports to: Marketing Manager

Also Coordinates With: Global marketing in the UK & France

About Budgy Smuggler

Budgy Smuggler is an Australian brand proudly built in Manly (NSW) with a mission to have a pair of Smugglers on every beach in the world. We sell swimwear, apparel, and a bold sense of fun, with quality products, fast turnaround, and a unique personality that doesn't take itself too seriously.

Role Purpose

We're looking for a creative, video-first Social Media Content Specialist to help us grow, connect, and engage with our audiences across Instagram, TikTok, Facebook, and Snapchat.

You'll work closely with the Campaign Manager and Partnerships Team to deliver high-performing content and campaigns, with a focus on building our community, engaging followers, and capturing the spirit of the Budgy brand online.

This is a fast-paced, engaging role for someone who can spot trends, create scroll-stopping content, and banter with the best of them in comments and DMs. You'll be hands-on filming, editing, and posting, while also keeping an eye on performance and optimisation.

Key Responsibilities

Content Creation

• Own and manage a video-first content calendar across all platforms
• Shoot, edit, and publish short-form videos for TikTok, Instagram Reels, and Snapchat
• Work with the Paid Media and Partnerships teams to align organic and paid campaigns
• Develop creative templates and storyboards to speed up production
• Maintain Budgy's cheeky, consistent tone across all channels
• Capture content outside the office, events, weekends, and beach days included

Community Engagement

• Actively engage with followers via comments, DMs, and reactive posts
• Banter with the best of them, witty replies, playful digs at other brands, and timely meme drops
• Encourage and amplify user-generated content
• Partner with our ambassador and influencer network to grow our community

Performance & Insights

• Track and analyse social content performance
• Share insights with the marketing team to guide creative decisions
• Optimise strategies based on audience behaviour, platform trends, and algorithm changes

Trend & Market Focus

• Stay ahead of platform updates, viral formats, and emerging content styles
• Localise content for key markets (USA, UK, France) while keeping the Budgy tone

What We're Looking For

• Experience managing social media accounts and creating video-first content
• Skilled in mobile filming and editing (CapCut, InShot or equivalent)
• Strong knowledge of TikTok, Instagram Reels, and Snapchat content styles
• Excellent written communication skills, with a fun, engaging voice
• Passion for and deep understanding of Budgy Smuggler's brand and culture
• Organised and confident in planning content shoots and schedules
• Collaborative mindset and ability to work well with different teams

Preferred:

• Background in content strategy or social media management
• Experience in lifestyle, swimwear or fashion brands
• Experience growing and engaging international audiences

What You'll Love

• Working for a bold, iconic, unapologetic brand with a global following
• Creative freedom to make content that makes people stop scrolling
• A fun, down-to-earth team that backs each other
• A workplace five minutes from the beach
• Opportunities to travel for events and shoots

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesRetail Apparel and Fashion

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