Social Media Content Strategist

2 days ago

Sydney, New South Wales, Australia beBeeContent Full time $60,000 - $80,000
Social Media Content Specialist

As a key member of our content team, you will play a crucial role in shaping the brand voice and image across various social media platforms. Your primary responsibility will be to develop and execute comprehensive content strategies that drive engagement, enhance brand awareness, and deliver on-brand content.

  • Develop and implement content calendars for social media platforms, ensuring alignment with brand direction and marketing goals.
  • Collaborate with the creative team to create high-quality, engaging content, including copywriting and short-form video production, tailored to platform trends and target audiences.
  • Manage and coordinate hotel and brand photography and video shoots, ensuring high-quality, on-brand output across all stages of production.
  • Maintain brand voice and responsiveness across social media channels, fostering relationships with influencers and content creators to enhance brand visibility.
  • Provide operational and administrative support to ensure the smooth execution of content initiatives.
Key Qualifications:
  • Tertiary qualified in the relevant discipline with at least 3 years' experience working in brand, marketing, social media, and/or content.
  • Strong understanding of organic and paid social channels and performance metrics, including experience in Meta Business Suite.
  • Excellent copywriting and proof-reading skills, with the ability to tell engaging stories and adapt writing styles to suit different audiences.
  • Demonstrated capability to grow and maintain engagement among social media communities.
  • Proficient in content creation and editing platforms, such as Canva, Cap Cut, and Adobe Creative Suite.
  • Creative thinking with a high level of attention to detail.
  • Strong organisational and project management skills, with a proven track record to deliver projects on time, within budget and to strategy.
  • Strong relationship builder and excellent verbal and written communication skills.
Benefits:
  • Incredible team member discounts from your first day on-the-job.
  • 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
  • $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
  • Awesome winter and summer savings and discounts at Thredbo.
  • Rapid career growth opportunities through our network.
  • Local community involvement, volunteering and charitable giving.

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