PR Account Manager

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Do you love tech and want to be part of a team that's as supportive as it is driven? We're seeking an Account Manager to bring vibrant energy and creative spark to our growing Technology PR team.

The Account Manager will be responsible for carrying out activities to assist our clients with achieving their communication goals. They will deliver the highest quality of work and outstanding results. The key purpose of the position is to independently manage and drive the implementation of ongoing pre-agreed activity involved in the basic day-to-day running of accounts.

What you'll do:

• Build and maintain strong relationships with existing and new clients with a view to grow accounts.
• Facilitate conversations to manage client expectations and budgets.
• Lead any phase of the project cycle, working autonomously with minimal guidance from client leads. Must have the ability to independently liaise with clients regarding allocated activities.
• Develop and own project timelines, ensuring team members deliver work on time and to deadline – or before.
• Report to and communicate with the client on allocated tasks as appropriate including attendance at client/supplier meetings (where relevant) and provision of timely and accurate contact reports, evaluation reports, WIP documents, etc.
• Create post-campaign reports with the support of team.
• Support optimisations on campaigns and projects and provide recommendations to client for improvements based on key learnings.
• Guide and support our AC as required to deliver on client work and manage outcomes.
• Quality assurance of all work including ensuring client feedback is accurately captured in all rounds of revision.
• Build strong and successful working relationships with your team, other internal teams, vendors and clients.
• Manage financial activities including reports, invoices and budgets for clients.
• Schedule, organise and run regular client meetings and calls, providing consultative advice, updating WIPs, note taking and managing client feedback.

Public Relations:

• Lead media relations including; media pitches, media briefs, research, track media coverage and deliver to clients in a timely manner.
• Prepare briefing materials for meetings with journalists and other public relations professionals as they arise and prepare recommendations.
• Prepare press kits containing background information about the client company or organisation.
• Develop and edit media materials and written content, such as newsletters, blog posts, press releases, social media posts, fact sheets, or media alerts.
• Lead event management and logistics including developing any marketing material required.
• Ability to determine a client's PR requirements and prioritise tasks and work to deadlines factoring in time for senior lead review.
• Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends.
• Manage a media relations campaign and pitch stories independently.
• Implement and develop PR strategies with daily media liaison across print, online, TV, radio, podcasts and influencer outreach including selling in all media and leveraging networks to maximise client coverage.
• Produce compelling and succinct monthly reports for all PR clients including key learnings, insights and recommendations.
• Manage the We. Communications media list, which includes adding new contacts, updating outdated/irrelevant contacts, sourcing new contacts.
• Apply excellent knowledge of the media including how the media operates, how to place stories, establish interviews, and tailor media materials for specific media outlets.
• Bring fresh ideas to the table in line with the broader PR strategy and be proactive in seeking opportunities for clients.
• Creation of client proposals and plans including strategy development.
• Play a role in new business development – work with the team members to prepare new business proposals.
• Actively research and identify opportunities for organic growth and new business opportunities.
• Generate new business ideas and assist other We. team members with brainstorms and responses.
• May participate and present in new business presentations.
• Demonstrate emerging leadership skills and mentor junior team members.
• Assist junior staff in development and provide accurate and prompt feedback.
• Well-developed negotiation and conflict management skills.
• Experience in negotiating with suppliers to achieve the best price/result for the client and We..
• Capable of managing multiple projects with highly developed organisational, planning and decision-making skills.
• Highly competent in financial management skills – developing and managing budgets and accurate invoices.
• Proactive thinker who is always two-steps ahead.
• Adherence to business tools and processes including use of SharePoint and other platforms.
• Complete timesheets on a weekly basis.

What you'll bring:

• Bachelor's degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience.
• Minimum of 3 years of industry experience preferably in an agency setting.
• Strong oral, writing, and editing skills.
• Ability to form strong internal relationships.
• Ability to supervise and motivate the work of account staff.
• Ability to handle and manage stressful situations.
• Ability to manage numerous projects simultaneously.
• Strong ability to develop and deliver presentations and pitches to clients.
• Ability to think creatively and strategically.
• Ability to manage the day to day running of accounts and client interaction with support from other team members.
• Have experience directing and delegating work to ensure client KPIs are met.
• Ability to deliver research, writing and delivery of new business pitches.
• Highly competent in all forms of public relations writing (e.g. media releases and pitches, fact sheets, backgrounders, Q&As, speeches, white papers) and verbal communications skills.

Why you'll fit in:

• You're a creative thinker, excited to contribute and collaborate
• You've got a great understanding of communications, advertising, digital, and media industry trends/developments and you use this knowledge to present business building ideas for the client and the agency
• You're organised and keep projects running smoothly from start to finish
• You've got an eye for detail and catch things others might miss
• You communicate clearly and professionally, no matter the platform
• You're proactive and love jumping in to make things happen
• You've got a willingness to learn and develop new skills and ways of thinking
• You're a team player

Why Join We.?

As one of the largest independent communications and integrated marketing agencies in Australia, We. Communications believes in the power of people, storytelling, and connection to move audiences toward positive action.

At We., we're independent, people-driven, and passionate about the power of communications to ignite positive change. We're proud of the award-winning work we deliver across technology, health, consumer and corporate sectors - work that not only starts conversations but also delivers real business results.

Our Australian team is a powerhouse of talent that enjoys hybrid work arrangements across Melbourne and Sydney. And we've got some impressive silverware too:

• 'Best Agency in Asia Pacific' - PRWeek Global Awards - 2019, 2020, 2021, 2023
• 'Midsize Consultancy of the Year' – Provoke Awards, 2021; Finalist 2023 & 2024
• 'Large Agency of Year' – Mumbrella CommsCon – Finalist 2024
• 'PR Consultancy of the Year' – ANZ PRWeek/Campaign Asia Awards - 2022
• 'Global Technology Agency of the Year' – PRovoke Awards, 2022

If you are looking for a dynamic and inclusive workplace that values work-life balance, career development and team culture, We. Communications is the place for you We offer enhanced benefits that you will have access to, including:

• A hybrid working model (remote and onsite working days)
• Birthday leave
• Summer Fridays
• Volunteer leave
• Office level-up leave
• Access to WHEREFIT (our health and wellness program)
• Employee Assistance Program, 24/7 access
• Commitment to DEI

Our Commitments:

Equal Opportunity and Inclusion are core to who we are. At We., we celebrate differences in all forms and are committed to creating a space where everyone can thrive - regardless of age, race, gender, or background. Let's build a more inclusive future together. Ready to take the next step? We're excited to meet you

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionPublic Relations
• IndustriesPublic Relations and Communications Services

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