Public Relations Account Manager

Maven PR Sydney, New South Wales, Australia

Public Relations Account Manager

Maven PR Sydney, New South Wales, Australia

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Role Overview

The Account Manager works closely with the Account Director to deliver the best quality work across client program development, implementation, meeting and exceeding campaign KPIs, and makes a positive contribution to identifying and securing new business for the agency.

The Account Manager applies knowledge and skills to demonstrate autonomy, well-developed judgement, adaptability and responsibility to manage client activities and the junior team that implements them. This is a key managerial role and requires a degree in Communications, Public Relations or Journalism (or similar), at least two years' full-time agency experience and proven proficiency to perform tasks required to a high standard.

The position reports to the Account Director with whom the person works on a daily basis, and requires accountability for personal and team outputs and outcomes for our clients. You are responsible for managing execution of PR campaigns for our clients across the lifestyle, health and food and beverage sectors. Our client base includes an array of international spirits and wines distributed via Pinnacle Drinks (e.g. Miraval, Glen Moray Whisky, Edinburgh Gin), as well as individual beverage brands such as Heineken, Licor 43, Cointreau, Piazza D'Oro, Moccona and L'OR. We also work with brands in the lifestyle space such as Tinybeans, Sven's Island and Crohn's & Colitis Australia.

Skills:

• Craft and refine compelling, strategic copy
• Deliver impactful presentations and client strategies
• Oversee and navigate multifaceted client relationships
• Showcase innovative thinking and problem-solving skills
• Coordinate responses in high-pressure or crisis situations
• Cultivate strong media relationships
• A strong knowledge of the Australian influencer landscape and social media platforms
• Develop sophisticated and results-driven communication strategies
• Identify and drive new business opportunities
• Manage budgets effectively to maintain client profitability
• Stakeholder engagement and relationship management

Areas of Responsibility

Tasks include:

Client Management

• Research and monitor clients' business and industries to stay up to date on trends, developments and breaking issues, and counsel client accordingly
• Develop and cultivate positive relationships with allocated clients as their main day-to-day contact, and their stakeholders/influencers such as media, third party constituencies, and current and prospective customers to convey key messages
• Lead discussions with clients to understand PR, influencer marketing and experiential briefs
• Prepare and regularly review and update detailed campaign plans including working timetables of activity to ensure successful implementation and achievement of KPIs
• Continually review programs to ensure all deliverables are met and recommend new initiatives to reach goals as required
• Ensure timely, accurate and insightful reporting to and correspondence with clients including professionally written agendas, client WIP documents, weekly updates and monthly reports
• Autonomously manage medium- to large-sized accounts in consultation with the Director.

Media and Influencer Relations

• Have a strong knowledge of the Australian media and influencers
• Develop and cultivate a wide range of relationships across mainstream and specialist media relevant to client base, creating opportunities to expand contacts wherever possible
• Cultivate strong relationships with social influencers relevant to client base, continually expanding depth and breadth of contacts
• Oversee maintenance, accuracy and comprehensiveness of media lists for clients
• Develop media strategies and news angles including content requirements
• Lead and participate in brainstorms to generate media strategy and story ideas
• Oversee the researching and drafting of media releases, fact sheets, bios, pitches and other materials
• Ensure high standards of writing, grammar, punctuation, fact-checking and presentation across client accounts under management
• Ensure pitching is timely, targeted and proactively followed up to achieve agreed KPIs, cultivating a positive client presence
• Work with targeted senior media and top tier influencers on story/content development
• Respond to and follow up media enquiries in a timely, efficient and professional manner

Event Management

• Plan and oversee the implementation of events including research, venue, catering, talent selection and management, theming and decoration, speaker briefs etc.
• Ensure guest lists, invitations and RSVPs and effectively managed
• Provide quality control, issues management and hands on support at the event, and professionally interact with clients, stakeholders and guests

Budgeting and Financial Management

• Manage and coordinate assigned junior account teams ensuring effective and efficient deployment of resources, and high quality work that meets clients' objectives in a manner that provides value for money and account profitability
• Develop and present budgets to clients and internal team, following sign off by senior account
• lead
• Manage allocated budgets with no over-runs without prior client approval, including following all Maven PR and client financial processes including invoicing and managing supplier invoices

New Business

• Assist Director with research and strategic/creative approaches to generate desired new business opportunities
• Assist with drafting and project management of new business proposals
• Present confidently at pitch meetings and tissue sessions as required
• Proactively recommend additional projects to existing clients
• Maintain and grow an extensive network on LinkedIn and post regularly to increase profile
• Attend industry and relevant client events
• Use networks and networking opportunities to uncover new business opportunities and bring them to the Director

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Public Relations, and Writing/Editing
• IndustriesPublic Relations and Communications Services

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