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Commercial Marketing Assistant

1 month ago

North Sydney Council, Australia Lenovo Full time
Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (servers, storage, edge, high-performance computing, software-defined infrastructure), software, solutions, and services. Lenovo's continued investment in innovation aims to build a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation and innovation are shaping a more inclusive and smarter future. To learn more, visit www.lenovo.com and read our latest news on StoryHub.

Description and Requirements

Grow Lenovo brand and demand for the Enterprise & SMB business segment through close collaboration with ANZ business & marketing stakeholders.

Responsibilities include:

  1. Partner with the business team to generate customer insights for the SMB/REL segment, including decision journey analysis.
  2. Develop a thorough understanding of the marketplace, including customer, competitive, and channel insights via primary and secondary research.
  3. Create a demand generation program and collaborate with enterprise & SMB teams to drive it; co-manage the funnel and lead generation process end-to-end.
  4. Manage and develop the SMB community across Lenovo's social media handles, creating differentiated engagement strategies for retention and acquisition.
  5. Innovate to build CEO/CIO engagement around Lenovo as an E2E solutions provider.
  6. Coordinate with sales and leadership to understand pipeline needs and develop action plans; support sales enablement with curated content.
  7. Collaborate with GTAP & AP Marketing teams to provide feedback on product, messaging, pipeline, channels, and strategy.
  8. Plan and execute industry-focused strategies in priority sectors like EDU, including thought leadership activities in a hybrid environment.
  9. Implement marketing technology solutions (e.g., Dynamics, Marketo) to improve results, working closely with marketing automation teams.
  10. Identify and create targeted marketing and sales outreach databases for focus accounts.
  11. Define and execute ABM strategies for selected accounts using 1:1 or 1:many tactics.
  12. Manage the database for commercial marketing, including account creation, movements, reporting, and ensuring seamless processes with back-end teams.

Additional Locations: Australia - New South Wales - North Sydney

If you require accommodation to complete this application, please contact ability@lenovo.com.

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