Optimization Manager, Adoption

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us, ensuring every customer realizes the full potential of our platform.

As an Optimisation manager focusing on Asana Customers, you own experimentation across our key customer content and surfaces that support their adoption and retention of Asana, including the Asana Academy, Help Center and Community forum. You will partner cross-functionally to identify opportunities from onboarding to renewal.

This role is based in our Sydney office with an office-centric hybrid schedule. The standard in-office days are Tuesday, Wednesday, and Thursday. Most Asanas have the option to work from home on Mondays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you'll achieve

• Lead and develop optimisation strategies for owned digital content, focusing on content that drive adoption and retention including the Asana Academy, Help Center and Community forum
• Create quarterly experimentation roadmaps for key customer surfaces
• Partner with cross-functional teams to identify opportunities in the Customer Journey
• Define and align KPIs with cross-functional partners for adoption and retention
• Identify and execute personalization opportunities on customer surfaces
• Use AI tools for advanced A/B testing analysis and insights
• Refine experimentation processes in Digital Marketing

About you

• 4+ years of Growth Marketing or Performance Marketing experience, ideally with some experience in adoption and / or customer retention
• Expertise in A/B testing and statistical analysis
• Strong data-driven mindset
• Familiarity with user-tracking and qualitative data
• Knowledge of UX principles and web design best practices
• HTML, CSS, and JavaScript proficiency preferred
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we'll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between 150,000 AUD - 171,000 AUD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster.