LinkedIn Content Strategist

4 weeks ago

Sydney, New South Wales, Australia Starfish Hiring Full time
Overview

Starfish is looking for a LinkedIn Content Strategist (Freelance, Remote) who will be responsible for developing and executing a comprehensive LinkedIn strategy. You will leverage your expertise in content creation, audience engagement, and analytics to enhance our online presence, drive lead generation, and establish thought leadership in the telecom industry.


Responsibilities
  • Develop and implement a comprehensive content strategy for our B2B tech brand, focusing on LinkedIn and the content hub.
  • Create and curate engaging, high-quality content that resonates with the target audience of technology decision-makers and business leaders.
  • Manage the full content creation process, from ideation to publishing.
  • Maintain a content calendar to ensure a steady stream of relevant and timely content.
  • Analyze content performance and usage metrics to optimize the content strategy.
  • Collaborate cross-functionally to align content with broader business objectives.
  • Develop and implement a strategy for sustainability-focused content.

Requirements
  • Previous experience in content strategy, content marketing, or a related field focusing on B2B tech audiences.
  • Proven track record of successful content strategies, particularly on LinkedIn and social media.
  • Excellent writing, editing, and content creation skills.
  • Strong understanding of content performance metrics and analytics.
  • Familiarity with content management systems, marketing tools, and social media platforms.
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