Paid Social Content Strategist

2 weeks ago

Sydney, New South Wales, Australia Eureka Pet Co Full time $90,000 - $120,000 per year

Paid Social Content Strategist (Expressions of Interest)

Brookvale, NSW

About Us

We're Eureka — a next-generation pet wellness company on a mission to radically improve the way dogs eat and thrive. Founded in 2022, we've grown fast by doing things differently: we make Australia's only wild protein–focused natural dog food, crafted from ethically sourced venison, boar, kangaroo and more. It's premium, air-dried, and designed to mirror what dogs are evolved to eat — no fillers, no fluff, no compromises.

In just two years, we've:

  • Onboarded 15,000+ Aussie dogs
  • Scaled to serving 2M+ meals/year, delivered nationwide
  • Raised capital from Australia's top pet investors and operators
  • Built a subscription-first D2C model with deeply loyal customers
  • Created real-world native habitat conservation through our supply chain

We're lean, operator-led, and built for speed. No corporate layers. No startup theatre. Just real growth, real customers, and a team that gets things done

--

Do you live and breathe ad content? Obsess over viral trends? Judge every commercial you see?

We're taking
expressions of interest
for a
Paid Social Content Strategist
to lead strategy and creative output across Meta, TikTok, and YouTube. This role sits at the crossroads of
creative + performance
— where bold ideas meet sharp data.

You'll:

  • Spot what makes winning ad content (and why)
  • Build bold, fun, culturally-tuned ideas that make people stop scrolling — consistently
  • Write briefs and scripts (bonus if you can film or edit yourself)
  • Work directly with our Media Buyer + Marketing Manager
  • Dive into the ad account, analyse results, double down on winners, and kill the losers

What we're looking for:

  • Proven track record creating ads that drive purchases, sign-ups, or subscriptions
  • Strong command of short-form video, static design, and iterative creative testing
  • Experience collaborating with producers — or being one yourself.
  • Confidence in presenting creative strategies, backing your thinking, and aligning ideas to goals (even if it means challenging assumptions)
  • We're open to full-time, part-time, or contract arrangements — the right fit matters most.

If this sounds like you, we want to hear from you. Send a CV to and a quick note on why this is your role

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