Marketing and Communications Manager

Infinite Aged Care is more than a care provider— we are a progressive residential aged care provider turning the dial on improving the aged care sector. Joining Infinite Care will see you be part of a values-led organisation that prioritises integrity, innovation, and inclusion. Expect a supportive culture, flexible work arrangements, and the chance to make a real difference leading our Marketing and Communicationsteam that supports 18 established care homes across Queensland, New South Wales, South Australia, and Victoria

Reporting to the Chief People& Transformation Officer, the Marketing and Communications Manager role is based in Bundall Gold Coast office to lead our onsite Marketing and Communications team.

This is a pivotal leadership role overseeing the full marketing and communications function, with accountability for strategy, brand, communications, people leadership, and reputation management. You will influence organisational direction, support growth, and position Infinite Care as a leading voice in the aged care sector.

• Strategic Leadership: Develop and execute long-term marketing and communication strategies aligned with organisational goals
• Brand and Communication Direction: Shape and evolve our brand identity and oversee all internal and external communications across digital, print, and community channels
• Reputation and Issues Management: Lead proactive and responsive communication strategies to safeguard our reputation, manage issues, and build trust with stakeholders, regulators, and the community.
• Employer Brand: Partner with People & Culture to promote Infinite Care as an employer of choice, ensuring our workforce value proposition resonates with current and future employees.
• Digital & Data-Led Marketing: Drive digital transformation by leveraging platforms, tools, and analytics to engage residents, families, and communities, while measuring and optimising impact.
• Thought Leadership: Position Infinite Care as a progressive voice in aged care through advocacy, public relations, and industry engagement.
• Stakeholder Engagement: Collaborate with internal teams, external partners, and community groups to amplify our message to ensure marketing and communications integrates with organisational priorities.
• Campaign and Communications Excellence: Oversee end-to-end marketing and communicationsdelivery, from concept to analytics, ensuring measurable impact and aligned with organisational voice.
• People Leadership: Lead, mentor, and grow a talented marketing and communications team with a culture of creativity and accountability

• Demonstrated experience operating in a Marketing and Communications leadershiprole within aged care, health, community services, or other people focused industries.
• Strong strategic thinking, with proven ability to design and deliver both long term strategies andtactical campaigns.
• Deep expertise in corporate communications, media relations, and issues/crisis management.
• Exceptional people leadershipskills with the ability to inspire, develop and engage high-performing teams.
• Proven innovation in brand storytelling,campaign design, and creative content management.
• Excellent communication skills (written and verbal), with proven experience in overseeing corporate communications, media relations, and stakeholder messaging.
• Ability to navigate complex stakeholder environments with empathy and clarity
• Excellent communication skills (written and verbal) and ability to liaise with a wide group of stakeholders
• Tertiary qualifications in Marketing or related studies is essential.
• Strongdigital marketing expertise includingFacebooks Ads Manager, Meta Business Suite, Google Ads, Google Analytics, social media,email marketing andWordPress or similar

At Infinite Care, you'll have the opportunity to:

• Lead a national marketing and communications function as we continue to expand our national business.
• Shape the brand and reputation of one of Australia's fastest-growing aged care providers.
• Drive innovation in digital engagement and thought leadership across the sector.
• Enjoy professional development, wellbeing initiatives, and flexible work arrangements.
• Work in a values-led organisation where integrity, innovation, and inclusion are more than words.

We are committed to building a diverse and inclusive team. We encourage applications from people of all backgrounds, abilities, and lived experiences who seek to work for a company that offers a higher purpose caring for elderly members in community.

For any additional information, feel free to email Katie Le Page - Talent Acquisition Manager via katie.lepage@infin8care.com.au