Marketing & Community Engagement Manager

1 week ago

Gold Coast, Queensland, Australia York Jewellers Full time $60,000 - $90,000 per year

Company Description

York Jewellers is an Australian leader in jewellery manufacturing and retailing, with over 50 years as a family-owned business. Established in Penrith in 1974, York Jewellers is an award-winning jeweller owned by Douglas Ely.

We take great pride in the workmanship and quality of our work. We are committed to providing the best customer service possible and maintaining our excellent reputation for supplying high-quality, handmade jewellery in one of Australia's most extensive jewellery manufacturing workshops.

Location: Penrith | Part-Time or Full-Time
 (Flexible for the right person)

Are you a creative thinker who loves connecting with people, telling brand stories, and growing online communities?

We're seeking a passionate Marketing & Community Engagement Manager to help elevate our brand, foster relationships, and drive both in-store and online growth.

This is a hands-on role that's perfect for someone who thrives in a small to medium-sized business environment and wants to make a real impact.

What You'll Be Doing

Marketing Strategy & Campaigns:

  • Plan and execute seasonal marketing campaigns across both digital and print channels.
  • Coordinate product launches, promotions, and brand storytelling.
  • Track campaign performance and adjust strategy based on results.

Social Media Management:

  • Create and post engaging content across Instagram, Facebook, and TikTok.
  • Grow our social media community by engaging with our followers.
  • Monitor analytics and grow our reach organically and through paid content.

Customer Engagement & Feedback:

  • Connect with customers to collect testimonials and stories.
  • Monitor both online and in-store feedback to enhance the brand experience.
  • Build a loyal following by celebrating our customers and community.

PR & Events:

  • Organise and promote in-store events.
  • Organise collection launches.
  • Create guest lists and invitations.
  • Collaborate with influencers, stylists, and local media.
  • Write press releases and help get our story out there.

What You'll Bring:

  • A good marketing candidate will expect to see different technology expectations in a list (eg, Adobe, Figma, Klaviyo, Shopify)
  • Experience in marketing, social media, or brand management (bonus if it's in retail, fashion, or jewellery).
  • Excellent communication and copywriting skills.
  • A good eye for design and branding.
  • Confidence using Instagram, Facebook, Meta Business Suite, and email platforms like Mailchimp or Klaviyo.
  • Creativity, initiative, and a genuine interest in connecting with people.

What We Offer:

  • You will work closely with our third-party marketing agencies to deliver projects.
  • A creative and supportive work environment.
  • Flexible working hours (some remote work possible).
  • The chance to shape the voice and story of a growing jewellery brand.
  • Staff discount on jewellery pieces.
  • Real ownership of your role with space to bring your ideas to life.
  • Attractive performance-based bonus structure.

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