Sponsorship Specialist

2 weeks ago

Sydney, New South Wales, Australia Suncorp Group Full time
Sponsorship Specialist - Brand & Customer Experience

Join to apply for the Sponsorship Specialist - Brand & Customer Experience role at Suncorp Group.

About The Role

Contribute to strengthening and differentiating Suncorp's portfolio of brands through innovative external sponsor partnerships and engagement strategies that support the business by delivering:

  • Reach and exposure in priority markets, brand consideration, appeal, and competitor differentiation.
  • Attract and deepen relationships through integrated brand engagement and experiences.

Location: Brisbane

Type: Permanent

More Specifically, You Will
  • Contribute to commercial outcomes through strong brand alignment to the sponsorship portfolio.
  • Support the optimal leverage of the sponsorship portfolio through operational excellence in innovation, planning, delivery, and measurement.
  • Manage day-to-day operations of sponsorships and third-party partners, agencies, and suppliers.
  • Lead on ticketing and hospitality programs across stakeholders.
  • Build strong working relationships with marketing peers, internal stakeholders, and partners.
  • Understand brand and customer needs, behaviors, and interests for key segments.
  • Implement contractual benefits for sponsorship assets.
  • Plan and execute sponsorship campaigns across channels.
  • Influence marketing stakeholders to deliver effective sponsorship programs.
  • Coordinate sponsorship activations with partners, media, and events.
  • Use test and learn methodologies for measurement and optimization.
  • Report on campaign results and ROI.
  • Use research and industry intelligence to keep activities current and relevant.
  • Review sponsorship strategy for synergies and gaps.
  • Negotiate with external partners for opportunities and benefits.
  • Contribute to sponsorship strategies for stakeholders and senior management.
  • Manage budgets, invoices, and forecasts.
  • Ensure compliance with governance and legal requirements.
  • Respond to sponsorship requests.
  • Model Suncorp Behaviours and Code of Conduct.
About You
  • Degree in Marketing or equivalent.
  • 5+ years in marketing, with focus on sponsorship and customer engagement.
  • Experience managing sponsorship portfolios and activations.
Key Capabilities
  • Effective communication and relationship management.
  • Commercial acumen and results orientation.
  • Strong planning, problem-solving, and analytical skills.
  • Ability to develop business cases demonstrating ROI.
  • Proven change management and innovation skills.
  • Ability to interpret marketing data.
  • Budget and forecasting management.
  • Negotiation skills (preferred).
  • Attention to detail and organizational skills.
  • Leadership and teamwork.
What We Can Offer You
  • Insurance discounts and offers.
  • Flexible working and leave options, including parental leave and emergency response leave.
  • Ongoing study support and career development.
  • Community involvement opportunities.
  • Employee assistance and support programs.

At Suncorp, we value diversity and inclusion, fostering a culture where everyone feels valued and connected. We are committed to creating an accessible and inclusive environment, offering flexible work and development opportunities.

Additional Details
  • Seniority level: Not Applicable
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industry: Financial Services and Insurance
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