Senior Digital Marketing Manager

1 day ago

Melbourne, Victoria, Australia Six Degrees Executive Full time
Overview

About the Company Our client is an ambitious and fast-growing hardware company with a strong eCommerce foundation, reputation for quality and innovation, and a new phase of growth accelerating their direct-to-consumer (DTC) offering and building a high-performing digital function from the ground up.

About the Role This newly created role is a rare opportunity to take ownership of digital acquisition and performance marketing strategy in a business poised for scale. You will work closely with the Founder to lead the creation and execution of digital campaigns, optimise across key channels including Meta, Google, and email, and drive growth across all digital touchpoints. You will have the freedom to shape and scale a DTC channel that is already delivering, with resources and autonomy to take it to the next level.

Key Responsibilities
  • Drive customer acquisition through paid search (Google), paid social (Meta), and performance media campaigns
  • Develop, execute, and optimise digital marketing strategies to grow DTC revenue
  • Own the day-to-day management of digital channels, including SEM, SEO, email, and retargeting
  • Use data and analytics to measure performance, identify growth opportunities, and improve ROI
  • Build and scale always-on and campaign-led activity across key digital platforms
  • Work closely with internal stakeholders and agencies to deliver results at pace
  • Lead and grow a future team to support the scaling of the eCommerce channel
What We're Looking For
  • 5+ years of experience in digital marketing, performance media, or eCommerce
  • Proven track record in managing and scaling DTC or digital acquisition strategies
  • Hands-on experience with Meta Ads Manager, Google Ads, GA4, Klaviyo, and/or HubSpot
  • Strong analytical mindset with the ability to translate data into commercial action
  • Creative thinker with strong attention to detail and a test-and-learn approach
  • Entrepreneurial mindset and the drive to build something from the ground up
  • Mandarin-speaking ability would be advantageous
Culture

This is a business that backs ideas, moves quickly, and thrives on commercial outcomes. You'll join a team that values initiative, creativity, and impact and you'll be empowered to make real change. If you're a self-starter who enjoys building, testing, and scaling digital marketing in a growth environment, this could be your perfect next step.

How to Apply

Click on the APPLY button or contact Nicole Cooke for a confidential discussion. If this role isn't the right fit, you can still connect via LinkedIn or visit our website for other opportunities.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are committed to equal opportunity and to promoting diversity, inclusion, belonging, flexibility, and accessibility in all we do.


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