Senior Online Brand Manager

2 days ago

Melbourne, Victoria, Australia Avature Full time

We have an exciting opportunity to join our L'Oréal Dermatological Beauty (LDB) Division as a Senior Online Brand Manager within our La Roche-Posay team. Responsible for developing and executing comprehensive online paid media strategies, you will enhance the visibility and performance of our brand in the digital space.

ABOUT THE ROLE

  1. Develop and execute the brand's online strategy: Focus on meeting consumer expectations and driving commercial opportunities.
  2. Manage digital marketing campaigns: Implement strategies across paid search, paid social, affiliates, and CRM.
  3. Optimize channel performance: Drive media efficiencies and achieve key performance indicators (KPIs) through campaign optimization.
  4. Manage digital media conversion budget: Allocate the budget to meet the brand's growth objectives.
  5. Oversee CRM strategy: Drive the "business as usual" CRM strategy and support automated journeys and personalization.
  6. Collaborate with cross-functional teams: Work with creative, brand content, NPD launch, and development teams to ensure cohesive and effective digital marketing initiatives.

POSITION OBJECTIVES

  1. Drive D2C revenue growth and build media efficiencies.
  2. Acceleration of 1PD through innovative initiatives in lead generation and CRM.
  3. Accelerate indirect ecommerce growth online via media and onsite activations.

ABOUT YOU

  1. Proven ability to develop and manage digital marketing campaigns across multiple channels.
  2. Solid understanding of digital marketing channels (paid social, paid search, affiliates, CRM) and strategies.
  3. Experience designing and managing campaigns for first-party data collection, with high technical literacy in analytics tools (e.g., Google Analytics, Google Ads, Meta Ads Manager).
  4. Strong skills in building and maintaining relationships with partners, stakeholders, and external agencies.
  5. Proven experience leading digital marketing strategies, managing agency partners, and implementing performance marketing calendars.
  6. Experience in budgeting, forecasting, and developing digital marketing strategies.

L'Oréal is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regard to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal Australia acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.

#J-18808-Ljbffr

  • Senior Online Brand Manager

    3 weeks ago

    Melbourne, Victoria, Australia Avature Full time

    We have an exciting opportunity to join our L'Oréal Dermatological Beauty (LDB) Division as a Senior Online Brand Manager within our La Roche-Posay team.Responsible for developing and executing comprehensive online paid media strategies, you will enhance the visibility and performance of our brand in the digital space.ABOUT THE ROLE Develop and execute the...

  • Senior Online Brand Manager

    6 days ago

    Melbourne, Victoria, Australia Avature Full time

    We have an exciting opportunity to join our L'Oréal Dermatological Beauty (LDB) Division as a Senior Online Brand Manager within our La Roche-Posay team. Responsible for developing and executing comprehensive online paid media strategies, you will enhance the visibility and performance of our brand in the digital space. ABOUT THE ROLE Develop and...

  • Senior Online Brand Manager

    2 days ago

    Melbourne, Victoria, Australia Avature Full time

    Digital Marketing Role OverviewThe Senior Online Brand Manager will be responsible for leading the development and execution of comprehensive online paid media strategies that drive brand visibility and performance in the digital space. This role is part of our La Roche-Posay team within the L'Oréal Dermatological Beauty (LDB) Division.Main Objectives:Drive...

  • Senior Online Brand Lead

    6 days ago

    Melbourne, Victoria, Australia Avature Full time

    L'Oréal is a pioneer in the beauty industry, and we're looking for a talented Senior Online Brand Lead to spearhead our digital marketing efforts. As part of our La Roche-Posay team, you will play a crucial role in driving online visibility and performance through strategic campaign development and execution.About the Job:Design and manage digital marketing...

  • Senior Online Presence Specialist

    3 days ago

    Melbourne, Victoria, Australia Roman Health Pharmacy LLC Full time

    Roman Health Pharmacy LLC is seeking a Senior Online Presence Specialist to develop and implement effective online presence strategies to drive visibility and engagement for our brand.About the RoleThis is an exciting opportunity for a motivated and experienced online presence specialist to drive online presence and visibility for our brand.Main...

  • Senior Brand Manager

    4 days ago

    Melbourne, Victoria, Australia Blackbook Recruitment Full time

    This is an exciting opportunity for a talented Senior Brand Manager to join our team.You will be responsible for driving brand growth, managing budgets, and analysing campaign performance.We are looking for someone who is highly collaborative, has exceptional communication skills, and can thrive in a fast-paced environment.In return, you will have the chance...

  • Senior Manager Brand and Marketing

    3 weeks ago

    Melbourne, Victoria, Australia Transurban Full time

    Working at Transurban is a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions, building and operating safer, smarter, and more sustainable roads to solve pressing transport challenges that are slowing cities down. About the role We're seeking a Senior Manager, Brand & Marketing, to take the...

  • Brand Visibility and Performance Specialist

    2 days ago

    Melbourne, Victoria, Australia Avature Full time

    About the Job DescriptionThis is an exciting opportunity to join our team as a Senior Online Brand Manager within the L'Oréal Dermatological Beauty (LDB) Division. As part of our La Roche-Posay team, you will be responsible for developing and executing comprehensive online paid media strategies to enhance the visibility and performance of our brand in the...

  • Senior Brand Marketing Manager

    3 days ago

    Melbourne, Victoria, Australia black Full time

    Job SummaryWe are seeking a Senior Brand Marketing Manager to join our team and drive the growth of our global paid social efforts.This role will involve managing and optimizing paid social campaign efforts, working closely with international growth marketing teams, and providing strategic input for paid social brand efforts.The ideal candidate will have a...

  • Brand Experience Manager

    6 days ago

    Melbourne, Victoria, Australia Avature Full time

    We're seeking an experienced Brand Experience Manager to join our L'Oréal team and drive the development and execution of comprehensive online paid media strategies. As a key member of our La Roche-Posay division, you will focus on enhancing the visibility and performance of our brand in the digital space, leveraging data analytics and market research to...

  • Online Product Development Manager

    3 days ago

    Melbourne, Victoria, Australia Global Retail Brands Australia Full time

    About Us:Global Retail Brands Australia is a leading retailer in the specialty kitchenware & homewares industry, boasting a vast network of over 270 stores nationwide and over 150 locations globally.We are committed to delivering exceptional customer experiences, and as an Online Product Development Manager, you will play a critical role in driving...

  • Online Presence Manager

    3 days ago

    Melbourne, Victoria, Australia Click Creative Full time

    We are seeking a Marketing Operations Manager to drive the development of effective online marketing campaigns.Main Responsibilities:Stay up-to-date with current best practices in Organic and Paid Search trends, applying this knowledge to inform campaign development and enhance user experienceDevelop and implement strategies to maximise organic Search...

  • Online Partnership Development Manager

    1 day ago

    Melbourne, Victoria, Australia Flippa Full time

    About the RoleWe are looking for an Online Partnership Development Manager who will help drive our demand generation and outbound lead acquisition efforts through marketing partnerships.In this role, you will work closely with the marketing team to develop a partnership strategy and execute it effectively.You will identify and secure partnerships with brands...

  • Online Community Manager

    2 days ago

    Melbourne, Victoria, Australia Eightcap Pty Ltd. Full time

    Our ApproachWe are a forward-thinking online trading provider dedicated to delivering innovative trading tools and expert insights to empower traders. Our approach focuses on driving engagement and growth across multiple markets, leveraging our strategic partnerships to create a unified brand presence.The Communications Team plays a vital role in shaping our...

  • Online Retail Strategist

    6 days ago

    Melbourne, Victoria, Australia Global Retail Brands Australia Full time

    About the job:This is a fantastic opportunity for an experienced Online Marketplace Manager to join our Ecommerce Team and drive the success of our online marketplaces.As a key member of our team, you will be responsible for overseeing the strategy, execution, and optimization of our company's presence on online marketplaces such as eBay, Amazon, Kogan,...

  • Senior Brand Executive

    2 days ago

    Melbourne, Victoria, Australia Recruit Career Consult Pty Ltd Full time

    We are seeking a highly skilled Senior Marketing Executive to join our team at Recruit Career Consult Pty Ltd. In this role, you will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness and drive business growth.Responsibilities:Develop and implement digital marketing campaigns across multiple...

  • Fashion Brand Manager

    1 day ago

    Melbourne, Victoria, Australia Sussan Full time

    We're looking for an experienced Fashion Brand Manager to lead our digital marketing efforts at Sussan. As a key member of our Marketing team, you'll be responsible for managing and executing our end-to-end digital marketing program. This includes successful implementation of digital channels, such as paid & organic social, display, affiliates, PR, and...

  • Online Sales Director

    6 days ago

    Melbourne, Victoria, Australia Avature Full time

    About the JobThe e-Commerce Manager will be responsible for delivering eCommerce revenue ambitions through our brand website by optimizing the user journey and onsite experience. You will identify opportunities for growth through conversion rate optimisation, leveraging testing frameworks and onsite tools, and work collaboratively with internal stakeholders...

  • Brand Management Specialist

    3 days ago

    Melbourne, Victoria, Australia MARS Recruitment Full time

    About the JobMARS Recruitment is seeking a skilled Brand Management Specialist to join our team. As a senior member of our organization, you will be responsible for managing our private label brands and developing effective marketing strategies to drive business growth.Responsibilities:Develop and execute comprehensive marketing plans to drive business...

  • Account Manager

    2 days ago

    Melbourne, Victoria, Australia Online Marketing Gurus Full time

    This is a Account Manager role with one of the leading companies in AU right now -- Online Marketing Gurus -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off.More About the Role at Online Marketing Gurus ## **Description**...