Senior Online Brand Manager

1 week ago


Melbourne, Victoria, Australia Avature Full time
We have an exciting opportunity to join our L'Oréal Dermatological Beauty (LDB) Division as a Senior Online Brand Manager within our La Roche-Posay team.
Responsible for developing and executing comprehensive online paid media strategies, you will enhance the visibility and performance of our brand in the digital space.
ABOUT THE ROLE Develop and execute the brand's online strategy: Focus on meeting consumer expectations and driving commercial opportunities.
Manage digital marketing campaigns: Implement strategies across paid search, paid social, affiliates, and CRM.
Optimize channel performance: Drive media efficiencies and achieve key performance indicators (KPIs) through campaign optimization.
Manage digital media conversion budget: Allocate the budget to meet the brand's growth objectives.
Oversee CRM strategy: Drive the "business as usual" CRM strategy and support automated journeys and personalization.
Collaborate with cross-functional teams: Work with creative, brand content, NPD launch, and development teams to ensure cohesive and effective digital marketing initiatives.
POSITION OBJECTIVES Drive D2 C revenue growth and build media efficiencies.
Acceleration of 1 PD through innovative initiatives in lead generation and CRM.
Accelerate indirect ecommerce growth online via media and onsite activations.
ABOUT YOU Proven ability to develop and manage digital marketing campaigns across multiple channels.
Solid understanding of digital marketing channels (paid social, paid search, affiliates, CRM) and strategies.
Experience designing and managing campaigns for first-party data collection, with high technical literacy in analytics tools (e.g., Google Analytics, Google Ads, Meta Ads Manager).
Strong skills in building and maintaining relationships with partners, stakeholders, and external agencies.
Proven experience leading digital marketing strategies, managing agency partners, and implementing performance marketing calendars.
Experience in budgeting, forecasting, and developing digital marketing strategies.
L'Oréal is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.
If you require any adjustments or accommodations in our recruitment process, employment or have questions in regard to accessibility please email to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability.
We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal Australia acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
#J-18808-Ljbffr

  • Melbourne, Victoria, Australia Transurban Full time

    Working at Transurban is a place where you can see the benefits of your work play out in real life, every day. We create city-sized solutions, building and operating safer, smarter, and more sustainable roads to solve pressing transport challenges that are slowing cities down. About the role We're seeking a Senior Manager, Brand & Marketing, to take the...


  • Melbourne, Victoria, Australia Adcore (TSXV: ADCO) Full time

    As a Senior Digital Marketing Manager at Adcore, you will play a pivotal role in driving the growth and success of our clients' online marketing endeavors. With a deep understanding of performance media management and a keen eye for detail, you will develop and execute comprehensive digital marketing strategies, ensuring seamless execution and maximum...


  • Melbourne, Victoria, Australia Swinburne University of Technology Full time

    About the CompanySwinburne University of Technology's vision is for people and technology working together to build a better world. We strongly encourage applicants from diverse Aboriginal and Torres Strait Islander communities.Job OverviewThis position involves developing and executing brand and marketing strategies to enhance our reputation and drive...


  • Melbourne, Victoria, Australia Spotlight Retail Group (SRG) Full time

    About the Position: We are seeking a highly organized and creative Senior Branding Coordinator to join our Design Team at Spotlight Retail Group (SRG). As a key member of our team, you will be responsible for managing brand packaging style guides and collaborating with cross-functional teams.Main Responsibilities:Manage and maintain private brand packaging...


  • Melbourne, Victoria, Australia Brand Collective Full time

    Company OverviewBrand Collective is one of Australia's most prominent apparel, footwear and sport groups. We operate across 300+ stores with over 3,000 team members and a comprehensive online business. Our portfolio ranges from iconic heritage to timeless contemporary designs.


  • Melbourne, Victoria, Australia Searchability® Full time

    We're an exciting new ecommerce group driving innovation across multiple of our online brands, focused on delivering exceptional customer experiences and social and environmental conscious DTC products.This role offers a unique opportunity to shape impactful marketing campaigns, drive our brand visibility and market presence, and contribute to our company's...


  • Melbourne, Victoria, Australia Lululemon Athletica Full time

    About the RoleThe AUSNZ Brand team is part of the Asia Pacific Brand Marketing organisation and is responsible for building an iconic global brand with local relevance. We are the guardians of the lululemon brand, ensuring we show up in a premium, consistent and relevant way across our channels for our guests.We're looking for a Senior Brand Strategist to...


  • Melbourne, Victoria, Australia Visy Industries Australia Pty Full time

    Career Advancement OpportunitiesWe offer opportunities for further training and career advancement within the company. As a senior marketing manager, you will have the chance to develop your skills and knowledge, working with experienced professionals who share your passion for sustainability and excellence.Your key responsibilities will include:Developing...


  • Melbourne, Victoria, Australia Lululemon Athletica Full time

    About the RoleWe are seeking a Senior Marketing Professional to join our Brand Team in Australia and New Zealand. As a key member of our cross-functional team, you will be responsible for driving awareness and familiarity of our brand and products across the region.Our ideal candidate will have a strong understanding of marketing principles and practices, as...

  • Online Store Manager

    19 hours ago


    Melbourne, Victoria, Australia Zone IT Solutions Full time

    Join us at Zone IT Solutions as we seek a highly experienced Online Store Manager to lead our e-commerce efforts in Sydney. As a key member of our team, you will be responsible for overseeing the development and implementation of our online store's strategy, ensuring seamless customer experiences and driving revenue growth.We specialize in recruiting expert...


  • Melbourne, Victoria, Australia Treasury Wine Estates Full time

    About the roleThis Senior Media Trader position reports to the Director of TWE's In-House Agency (Splash). You will drive brand growth and sales, collaborate with internal teams, and manage campaigns across various platforms.Develop and execute digital strategies for key campaign periods.Manage and optimize campaigns across social, search, video, display,...


  • Melbourne, Victoria, Australia Treasury Wine Estates Full time

    We are committed to making a positive impact on our communities and the environment, while continuously improving our products and services. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.All qualified applicants will be considered for employment regardless of age, race, colour, religion, sexual...


  • Melbourne, Victoria, Australia Coles Full time

    We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands.At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.About the team As one of the biggest brands in Australia, we connect...


  • Melbourne, Victoria, Australia YETI Canada Limited Full time

    About YETI Canada LimitedYETI Canada Limited is a leading manufacturer of outdoor products. We're committed to creating exceptional experiences for our customers, and we're looking for a skilled Online Sales Optimization Manager to join our team.The successful candidate will have a proven track record of driving revenue growth through effective...


  • Melbourne, Victoria, Australia Lululemon Athletica Full time

    lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores,...


  • Melbourne, Victoria, Australia Lululemon Athletica Full time

    About This RoleThe Brand Manager reports to the Senior Manager, Brand for AUSNZ. As a key member of the Asia Pacific Brand Marketing organisation, you will be responsible for building an iconic global brand with local relevance.Our primary goals are to increase awareness, familiarity, and demand for our brand and products by communicating our brand point of...


  • Melbourne, Victoria, Australia Lululemon Athletica Full time

    About lululemonlululemon is an innovative performance apparel company focused on creating transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're...


  • Melbourne, Victoria, Australia IOOF Holdings Limited Full time

    About the JobThis is an exciting opportunity for a seasoned Social Media Strategist to join our Customer and Advice team. As a key member of our team, you will play a critical role in shaping our brand's future through strategic thinking and creative leadership.Your expertise in using data and insights to inform strategic decisions will enable you to make a...


  • Melbourne, Victoria, Australia SEN SA Full time

    About the RoleThe Senior Visual Manager is responsible for leading the brand strategy, visual identity, and design execution across SEN and its subsidiary brands. This role is instrumental in ensuring brand consistency across all platforms, overseeing creative projects, and implementing scalable design solutions that support marketing, sponsorship, and fan...


  • Melbourne, Victoria, Australia SEN SA Full time

    Job DescriptionThe Senior Visual Manager will be responsible for developing and maintaining the visual identity of SEN and its subsidiary brands, ensuring consistency across all platforms and touchpoints. This includes creating and maintaining a comprehensive brand kit, overseeing brand governance, and leading brand positioning initiatives.