Brand Management Specialist

7 days ago


Melbourne, Victoria, Australia MARS Recruitment Full time
About the Job

MARS Recruitment is seeking a skilled Brand Management Specialist to join our team. As a senior member of our organization, you will be responsible for managing our private label brands and developing effective marketing strategies to drive business growth.

Responsibilities:

  • Develop and execute comprehensive marketing plans to drive business growth and increase brand awareness
  • Manage the private label brand lifecycle, including product deletions and rationalization
  • Conduct portfolio analysis to identify gaps and profit opportunities
  • Create Go-To-Market plans for brand/product launches, including pricing strategies and marketing support

Requirements:

  • Bachelor's Degree in a related field required; MBA preferred
  • 5+ years of solid product marketing experience, ideally in Retail, FMCG, Hardware, or Automotive sectors (B2B and B2C)
  • Proven track record in executing marketing campaigns and driving results
  • Strong financial acumen, including managing campaign budgets and measuring/reporting on ROI


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