Brand Experience Manager

3 days ago


Melbourne, Victoria, Australia Avature Full time

We're seeking an experienced Brand Experience Manager to join our L'Oréal team and drive the development and execution of comprehensive online paid media strategies. As a key member of our La Roche-Posay division, you will focus on enhancing the visibility and performance of our brand in the digital space, leveraging data analytics and market research to inform your decisions.

About the Position:
  • Develop and execute the brand's online strategy, prioritizing consumer expectations and driving commercial opportunities through data-driven insights and market trends.
  • Manage digital marketing campaigns across multiple channels, including paid search, paid social, affiliates, and CRM, to optimize channel performance and achieve key KPIs.
  • Oversee the allocation of digital media conversion budget to meet business objectives, focusing on revenue growth and media efficiencies.
  • Collaborate with internal stakeholders, including creative and brand content teams, to ensure cohesive and effective digital marketing initiatives.

Requirements:

  • Proven ability to develop and manage digital marketing campaigns across multiple channels.
  • Strong understanding of digital marketing channels and strategies, including paid social, paid search, affiliates, and CRM.
  • Experience designing and managing campaigns for first-party data collection, with high technical literacy in analytics tools.
  • Strong skills in building and maintaining relationships with partners, stakeholders, and external agencies.


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