Marketing Specialist

Marketing Specialist

Direct message the job poster from Lawpath

About the company

We are a rapidly-growing legal technology/SaaS provider committed to simplifying complex legal processes through innovative technology. Driven by a mission to empower small and medium businesses (SMBs) with accessible legal, compliance, and accounting solutions, our company is poised for substantial growth.

Backed by Westpac Bank | AFR Best Places to Work Finalist 2025

About the Role

This is an execution-focused role with a clear remit across campaign management, lifecycle optimisation, reporting, and enablement. You'll support the planning and delivery of marketing campaigns, coordinate promotions, execute lifecycle and outbound programs, and deliver clear reporting that tracks performance and informs decisions.

Reporting to the Senior Marketing Manager, you'll play a central role in turning strategy into execution.

Day-to-Day Responsibilities

• Coordinate and launch multi-channel campaigns end-to-end: briefs, assets, QA, UTMs, launch, reporting.
• Manage the campaign calendar and ensure deadlines are met across product streams.
• Support ad-hoc and BAU marketing initiatives.
• Collaborate with design, product, sales and transformation teams to deliver assets.
• Build and optimise automated lifecycle flows (nurture, onboarding, upsell, churn prevention, win-back).
• Design and implement outbound and newsletter email campaigns.
• Analyse performance, identify drop-offs, and run structured A/B tests.
• Ensure compliance with best practices and regulations.
• Organise and manage promotional campaigns as key campaign levers.
• Oversee offer setup, mechanics, creative, segmentation and technical setup.
• Track engagement, conversion and identify optimisation opportunities.
• Deliver weekly and monthly campaign and lifecycle performance reporting.
• Build performance dashboards in Salesforce/Account Engagement, GA4, and Tableau where needed.
• Maintain campaign taxonomy and UTM governance.
• Devise actionable insights and optimisations.
• Support social media and content publishing tied to campaigns.
• Coordinate with internal and external partners for campaign integration.
• Take on special projects and ad-hoc marketing requests as required.

What Success Looks Like

• Campaigns launched on time with consistent QA (UTMs, links, naming, tracking).
• Improved conversion across key lifecycle stages (lead to MQL, trial to paid, upsell rates).
• Weekly reporting packs delivered consistently with clear insights and actions.
• Seamless execution of campaign calendar with measurable ROI.
• Cohort and lifecycle tracking in place to measure retention and growth.

What You'll Need

• 3+ years in a marketing role (Marketing Coordinator, Campaign Specialist, Lifecycle Marketer).
• Experience with Salesforce and Account Engagement (Pardot) or equivalent MAP/CRM.
• Strong project management skills and ability to juggle multiple campaigns.
• Attention to detail - flawless QA of tracking, links, and campaign setup.
• Analytical skills and confidence in spreadsheets/dashboards.
• Strong communicator who can coordinate across teams and stakeholders.
• SaaS or subscription experience highly valued.

Beyond the Base Salary

• Equity in Lawpath – through our Employee Share Option Plan (ESOP).
• Wellbeing First – paid birthday leave, wellness budgets and more
• Career Development – learning budgets, internal mentorship and growth pathways
• Hybrid Flexibility – work from home Wednesdays and 4:30pm Friday finishes.
• Culture That Connects – regular team events, quarterly offsites and Friday wins.

Lawpath celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.

This is a great opportunity to join a fast growing and sociable company in an exciting new industry. Please apply with your CV. You need to have full legal working rights to work in Australia to be considered for this position.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Legal Services

Lawpath invites referrals as they can increase your chances of interviewing

Sydney, New South Wales, Australia

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