Marketing specialist

2 weeks ago

Sydney, New South Wales, Australia Mixue Full time $80,000 - $120,000 per year

About Us

We are an established international beverage brand with 11 stores across New South Wales, dedicated to bringing high-quality bubble tea and innovative drinks to our local community. As we continue to expand in Australia, we are seeking a full-time Marketing Specialist to join our team in Sydney CBD and lead our brand's growth and engagement strategy.

The Role

As the Marketing Specialist, you will be responsible for developing and executing marketing strategies to strengthen brand awareness, drive customer traffic, and support the overall business growth of our NSW stores. This is an exciting opportunity for a creative and results-driven professional who thrives in a fast-paced retail environment.

Key Responsibilities


• Plan, develop, and implement brand marketing campaigns across online and offline channels.


• Manage and grow the brand's social media presence (WeChat, Xiaohongshu, Instagram, TikTok, Facebook, etc.).


• Coordinate local marketing initiatives for 9 stores across NSW, including seasonal promotions and in-store events.


• Conduct market research and competitor analysis to identify opportunities and consumer trends.


• Collaborate with store managers to ensure consistent brand messaging and promotional activities.


• Develop and manage content creation (photos, videos, copywriting) tailored to the Australian market.


• Monitor and analyse marketing campaign performance, providing regular reports and recommendations.


• Build and maintain relationships with external partners, media, and influencers to enhance brand visibility.

About You


• Bachelor's degree in Marketing, Communications, Business, or related field.


• 2+ years of marketing experience (retail, F&B, or hospitality industry preferred).


• Strong knowledge of digital marketing and social media platforms.


• Creative thinker with excellent communication and copywriting skills.


• Ability to work independently and manage multiple projects simultaneously.


• Fluency in English is required; proficiency in Mandarin will be highly regarded.


• Passion for food & beverage, and strong cultural awareness of both Australian and Chinese consumer markets.

What We Offer


• Full-time role based in Sydney CBD.


• Opportunity to work with a fast-growing international brand.


• Dynamic and supportive team environment.


• Competitive salary package, based on experience.


• Career growth and professional development opportunities.

How to Apply

If you are passionate about marketing and eager to play a key role in expanding a leading bubble tea brand in Australia, we would love to hear from you

Please submit your resume and a cover letter outlining your relevant experience via this platform.

  • Retail Marketing Specialist

    1 week ago

    Sydney, New South Wales, Australia Logitech Sales & Marketing Full time

    **The Team and Role**:**Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we're small and flexible enough for every person to take initiative and make things happen. But we're big enough in our portfolio, and reach, for those actions to have a global impact. That's a pretty sweet...

  • Marketing & Communications Specialist - Microsoft Ecosystem

    1 week ago

    Sydney, New South Wales, Australia Ube Marketing - Microsoft Partner Marketing Agency Full time

    **About UBE Marketing****UBE Marketing** is a fresh new agency with big ambitions—and a solid foundation working in the Microsoft ecosystem. While we're new on the scene, we're backed by **decades of experience** through our founder and sister companies, all of which have been deeply embedded in the Salesforce and Microsoft network. So yes, we're new—but...

  • Marketing Communications Planner

    1 week ago

    Sydney, New South Wales, Australia Brand & Marketing Full time

    **12mth FTC**- **Fantastic career opportunities**- **Hybrid Flexible Environment**The OpportunityThis role will focus on managing key pieces of marketing communication. You will take accountability for the delivery of all work regardless of channel and take ownership of always-on comms responsibilities, including managing the approach and end-to-end...

  • Digital Marketing Specialist

    1 week ago

    Sydney, New South Wales, Australia Oddball Marketing Full time

    **We are looking for an experienced Paid Ad Specialist to join our growing digital team.**:This exciting opportunity to become part of our innovative, fun and dynamic team includes the following day-to-day tasks:- Plan, design, execute and manage digital ad campaigns including on-going optimisation, data analysis and reporting- Provide insights and...

  • Strategic Property Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Channel Marketing Group Full time $104,000 - $130,878 per year

    This isn't just another project marketing job.At Channel, you'll work with some of the sharpest minds in property marketing — strategists, researchers, and sales advisors who get called in when the stakes are high.We're a boutique consultancy that partners with Australia's boldest developers across residential, seniors living, and masterplanned...

  • Senior Digital Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Wolfe & Cuff Marketing Full time $100,000 - $120,000 per year

    About Wolfe & CuffAt Wolfe & Cuff, we've built our reputation on two things: unparalleled results and clients who feel genuinely looked after. We don't just run campaigns — we become an extension of our clients' businesses. They trust us because we're creative, we're data-driven, and we make the process fun along the way.We're not interested in being "just...

  • Bid Specialist – Sydney

    1 week ago

    Sydney, New South Wales, Australia Aurora Marketing Full time

    Want to work with a dynamic team that strives for high performance.We are the market leader in bid management consulting, helping clients with tenders, bids, proposals and submissions, as well as other complex documentation such as capability statements, information memoranda, award submissions and grant applications. Being an expert in this field fuses...

  • Bid Specialist – Sydney

    6 days ago

    Sydney, New South Wales, Australia Aurora Marketing Full time

    Want to work with a dynamic team that strives for high performance.We are the market leader in bid management consulting, helping clients with tenders, bids, proposals and submissions, as well as other complex documentation such as capability statements, information memoranda, award submissions and grant applications. Being an expert in this field fuses...

  • Marketing Specialist

    1 week ago

    Sydney, New South Wales, Australia Greenstone Financial Services Full time

    Join to apply for the Marketing Specialist role at Greenstone Financial ServicesFull Time - 6 Month Contract OpportunityThe Marketing Specialist is responsible for the execution and delivery of various offline and online marketing communications including TV advertorials, print, collateral, CMS website updates, customer communications and promotional...

  • Marketing Specialist

    7 days ago

    Sydney, New South Wales, Australia Greenstone Financial Services Full time

    Join to apply for the Marketing Specialist role at Greenstone Financial ServicesFull Time - 6 Month Contract OpportunityThe Marketing Specialist is responsible for the execution and delivery of various offline and online marketing communications including TV advertorials, print, collateral, CMS website updates, customer communications and promotional...