Partnerships Marketing Manager

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We're looking for a Partnerships Marketing Manager to lead Lyka's veterinary partnerships marketing strategy. This new role will be pivotal in shaping how we engage with the veterinary community, ensuring our communications resonate with professionals while staying aligned to Lyka's broader brand.

The Partnerships Marketing Manager will report into the Brand Director, with a dotted line into the VP of Partnerships, and work in close collaboration with cross-functional teams.

Responsibilities:

• Lead the development of Lyka's veterinary partnerships marketing strategy, ensuring strong alignment with business priorities and overall brand positioning.
• Translate market and customer insights into a compelling veterinary value proposition and develop a messaging framework that balances brand storytelling with the technical depth needed to build trust and understanding.
• Collaborate with CX and BDMs to conduct and analyse qualitative and quantitative research, gathering insights from vets and clinic staff to inform content and campaign development.
• Partner with cross-function teams to research and distil technical insights into clear, impactful messaging.

Planning & Enablement

• Own and manage the partnerships marketing calendar, ensuring strategic alignment with the consumer brand to maximise impact and identify synergies.
• Partner with BDMs to create high-impact communication strategies and tools that enhance clinic engagement and strengthen Lyka's role as a trusted partner.
• Oversee the development of vet-facing content and assets, working with the partnership team to determine strategic priorities - from webinars through to clinic merchandising.

Requirements:

• 3+ years of marketing experience (agency or in-house) in a medical, healthcare, nutrition, veterinarian or other evidence-based field.
• Proven ability to collaborate with technical experts (e.g. veterinarians, R&D, nutrition specialists), demonstrating confidence in understanding and contributing to technical discussions.
• Experience distilling complex scientific, clinical, or nutritional information into clear, authoritative marketing communications.
• Demonstrated ability to plan, own, and manage marketing calendars with alignment to broader business and brand objectives.
• Ability to collaborate and write clear briefs for creative and design teams.
• Strong stakeholder management skills, with experience working cross-functionally across commercial and technical teams.
• "Nice-to-haves": experience in event marketing and activations, particularly within healthcare, veterinary, or B2B environments; comfortable writing original copy or adapting copy from playbook writing copy writing; and an ability transform claims and research into compelling stories.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Advertising, and Strategy/Planning
• IndustriesConsumer Services

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