Partnerships Marketing Manager

Who are we?

Lyka is an Australian founded pet wellness company that's shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we've experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world's most sustainable pet wellness company, we're putting pets and our planet first - one bowl at a time.

Today, we are proud to share we've served over 50 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet's wellbeing.

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they're getting sicker earlier. They're dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That's where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don't stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it's not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

The Role

We're looking for a Partnerships Marketing Manager to lead Lyka's veterinary partnerships marketing strategy. This new role will be pivotal in shaping how we engage with the veterinary community, ensuring our communications resonate with professionals while staying aligned to Lyka's broader brand.

The Partnerships Marketing Manager will report into the Brand Director, with a dotted line into the VP of Partnerships, and work in close collaboration with cross-functional teams.

Responsibilities:

Strategy & Positioning

• Lead the development of Lyka's veterinary partnerships marketing strategy, ensuring strong alignment with business priorities and overall brand positioning.
• Translate market and customer insights into a compelling veterinary value proposition and develop a messaging framework that balances brand storytelling with the technical depth needed to build trust and understanding.
• Collaborate with CX and BDMs to conduct and analyse qualitative and quantitative research, gathering insights from vets and clinic staff to inform content and campaign development.
• Partner with cross-function teams to research and distil technical insights into clear, impactful messaging.

Planning & Enablement

• Own and manage the partnerships marketing calendar, ensuring strategic alignment with the consumer brand to maximise impact and identify synergies.
• Partner with BDMs to create high-impact communication strategies and tools that enhance clinic engagement and strengthen Lyka's role as a trusted partner.
• Oversee the development of vet-facing content and assets, working with the partnership team to determine strategic priorities - from webinars through to clinic merchandising.

• 3+ years of marketing experience (agency or in-house) in a medical, healthcare, nutrition, veterinarian or other evidence-based field.
• Proven ability to collaborate with technical experts (e.g. veterinarians, R&D, nutrition specialists), demonstrating confidence in understanding and contributing to technical discussions.
• Experience distilling complex scientific, clinical, or nutritional information into clear, authoritative marketing communications.
• Demonstrated ability to plan, own, and manage marketing calendars with alignment to broader business and brand objectives.
• Ability to collaborate and write clear briefs for creative and design teams.
• Strong stakeholder management skills, with experience working cross-functionally across commercial and technical teams.
• "Nice-to-haves": experience in event marketing and activations, particularly within healthcare, veterinary, or B2B environments; comfortable writing original copy or adapting copy from playbook writing copy writing; and an ability transform claims and research into compelling stories.

• Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product
• Growth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.
• Work for a sustainability focused company - we care about the health of our dogs and our planet. We're proud to be Australia's only carbon-negative and plastic-negative pet company and we're always looking at ways for us improve sustainability practices.
• Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
• Up to 18 weeks of paid parental leave top-up.
• Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.
• Hybrid working - 3 days per week in office. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne. Onsite days are required during your onboarding.
• Pupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life

We are committed to building inclusive and diverse teams

Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion.

We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.