Technical BA

2 weeks ago

Sydney, New South Wales, Australia Insignia Financial Full time
Overview

Join to apply for the Technical BA - MarTech role at Insignia Financial.

As part of our exciting journey toward our 2030 strategic vision, we're opening opportunities within our Advice & Customer Tech team. After a successful transformation in 2024, we're pushing industry boundaries to re-imagine our client-led digital strategy, drive customer growth, and deliver exceptional experiences through best-in-class MarTech capabilities.

We're looking for a Technical Business Analyst - MarTech to play a pivotal role in bringing our personalisation strategy to life. Positioned at the intersection of marketing, business, and technology, this role shapes the end-user experience and ensures your work delivers measurable impact in market.

You'll be at the centre of building experiences that our customers actually feel. Every requirement you gather, every process you map, and every user story you write contributes to shaping how people interact with our brand.

Key Responsibilities
  • Lead the holistic requirements that deliver our best-in-class MarTech stack including Adobe RT-CDP, personalisation engines, experience and experimentation capabilities, and an AI-driven content supply chain
  • Partner with marketing teams to translate use cases into clear business and technical requirements that sequence our pipelines for delivery
  • Map data flows and customer journeys, ensuring alignment with use cases, business requirements, and personalisation strategies
  • Collaborate with Tech Leads and Engineers to design solutions that are powerful and feasible
  • Document current and future-state MarTech processes, spotting gaps and opportunities
  • Support UAT by defining test cases, catching edge cases, and ensuring the experience works as intended
What You Will Bring
  • Hands-on experience with customer data attributes, marketing automation and decision platforms, personalisation systems, and email platforms
  • Ability to bridge the gap between business goals and technical requirements
  • Strength in data mapping and data modelling to support smarter, more personalised marketing outcomes
  • Solid grasp of SDLC best practices and Agile ways of working (JIRA, Confluence, ceremonies, backlogs)
  • A knack for stakeholder management, leading workshops, and bringing everyone on the journey
Find the better way

We're a leading financial wellbeing organisation; we aim to help people feel good about their money and build confidence about their financial future. You'll have the opportunity to explore new ideas and technology, solve problems in a collaborative team, and deliver meaningful impact.

People-inspired tech

Deep expertise combined with creativity helps us apply technology in more human ways. Join our team of brilliant minds as we pursue innovation.

To Apply

Read more here about why you should join our team.

Eligibility Applicants will be required to provide evidence of their eligibility to work in Australia, and may be required to undertake police and basic credit checks as a condition of employment. Applications from agencies will not be considered at this time. We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance during the application process, please reach out and let us know.

Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Business Development and Sales

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