Senior Manager, Data Enablement

• Permanent Position in Marketing and Engagement
• Sydney or Melbourne Location
• Opportunity to lead a small team

The opportunity to join our team

Great opportunity for a Senior Manager, Data Enablement, to play a pivotal role in transforming how customer and marketing data drive customer engagement and business outcomes across Insignia's Superannuation, Wrap and Advice businesses.

With expertise in market-leading platforms like Google BigQuery and Adobe Experience Platform, you'll partner closely with Marketing, IT, Digital, Data and Insights teams to architect and execute data strategies that fuel segmentation, personalisation, and engagement—while navigating the regulatory sensitivities and trust-centric nature of our sector.

Key Responsibilities

• Unified Data Strategy: Lead the strategic design and phased buildout of Insignia's unified data platform (UDP) for Marketing in Google BigQuery to support customer engagement, digital acquisition, advanced analytics and performance reporting use cases
• Data Use Case Prioritisation: Co-create and prioritise high-impact use cases with marketing, digital and analytics teams, driving roadmap clarity aligned to business outcomes and strategic priorities
• Cross-Functional Collaboration: Work closely with Technology, Data Governance, Martech, Marketing and Insights teams (and SS&C as Insignia's Superannuation partner) to align on data architecture, governance and capability development
• Platform Integration & Enablement: Ensure seamless integration of multiple data sources—CRM, SS&C, transactional, digital behaviour, and third-party wealth data—into BigQuery with a view to enable scalable personalisation and reporting
• Governance & Compliance: Collaborate with compliance and data stewards to embed financial regulatory requirements (APRA, AML / CTF) and ethical handling of client data into all development workflows
• Documentation & Standards: Champion robust data documentation, quality standards, and best practices to support long-term platform sustainability
• Stakeholder Engagement: Build relationships across the business and marketing teams to understand evolving data needs and establish platform adoption strategies

What you will bring

• Solid experience in data strategy, marketing analytics, or Martech enablement
• Strong proficiency in SQL and experience working in Google BigQuery (preferred) or similar cloud data warehouses (e.g. Snowflake, Redshift)
• Hands-on familiarity with Adobe Experience Platform, including Real-Time CDP, Customer Journey Analytics, and Journey Optimiser (preferred)
• Understanding of digital marketing platforms, CRM systems, and customer lifecycle engagement
• Proven ability to lead cross-functional teams and influence senior stakeholders
• Proven ability to translate business needs into technical data requirements
• Exceptional written and verbal skills, with the ability to simplify complex data concepts
• Strong understanding of relevant Data Governance and Information Management obligations and legislation, policies and standards
• Strong analytical and problem-solving skills
• Exposure to machine learning models for segmentation or propensity scoring
• Hands-on experience with BI tools (Power BI preferred)
• Bachelor's or Master's degree in Data / Computer Science, Marketing or related field

Make your move. Make your mark.

What gets us excited about working here? Helping people do more with their money. From those starting out to those retiring. As your team, we'll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives.

If this sounds like your kind of career, you sound like our kind of person. Here, you'll be making a positive impact in people's lives straightaway – and every day.

Along the way, you'll be free to learn new skills, grow, and get great things done. Around here, we like to call it "putting our fingerprints on the future".

Showing up for every Australian

We're one of Australia's leading financial wellbeing organisations, helping people feel good about their money. This starts by helping our people feel good about working here. That means flexibility. Plenty of opportunity. And celebrating all the unique things that make you, you – what matters to you, matters to us.

To Apply

Read more about why you should join our team

Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.

Please note that applications from agencies will not be considered at this time.

We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.

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