Senior Marketing Manager, Performance and Media

3 weeks ago

Sydney, New South Wales, Australia Macquarie Bank Limited Full time

Our in-house Performance and Media team plays a crucial role in Macquarie's retail banking business, helping reach, engage, and convert customers at scale. As the leader of this team, you'll be responsible for supporting strategic and tactical go-to-market initiatives across digital and traditional media channels.

At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 31 markets with 56 years of unbroken profitability. You'll be part of a friendly and supportive team where everyone contributes ideas and drives outcomes.

What role will you play?

You will lead a team of performance marketing and media specialists, working with colleagues across the Marketing ecosystem to build go-to-market campaigns and digital channel strategies that drive product consideration and customer acquisition, particularly for deposits and home loans.

You will measure campaign performance and business outcomes rigorously, identifying trends and insights to inform strategic decisions and optimization across multiple channels and touchpoints. This will involve working closely with digital advertising platforms and internal Data & AI, Digital, and Technology teams. You will also play a key role in identifying, prioritizing, and delivering innovations as part of our growth strategy.

What you offer
  • 8+ years of experience in digital advertising
  • Deep expertise in performance marketing channels (paid search, social, programmatic media buying) within competitive markets
  • Experience running integrated campaigns, including digital and traditional above-the-line media planning and execution
  • A leadership style that combines doing and coaching
  • Ability to manage large media budgets, balancing acquisition efficiency with building long-term consideration
  • Proven experience fostering a culture of experimentation within a performance team, leveraging frameworks, tools, and systems for experiment ideation and velocity
  • Proficiency with data analysis and reporting tools like Google Analytics, Datorama, and ThoughtSpot
  • Technical proficiency across platforms such as Google Marketing Platform, Meta Business Manager, and Google Tag Manager
  • A high degree of accountability for customer, brand, commercial, and risk outcomes, with great attention to detail
  • Agency experience is valued

We welcome anyone inspired to build a better future with us. If you're excited about the role or working at Macquarie, we encourage you to apply.

What we offer
  • 1 wellbeing leave day per year
  • Up to 5 additional service bonus leave days per year
  • Up to 20 weeks' paid parental leave for primary caregivers, including transition leave, and 6 weeks' paid leave for non-primary caregivers
  • 2 days of paid volunteer leave and donation matching
  • Up to 12 months' gender affirmation leave, including 6 weeks' paid leave
  • Access to Employee Assistance Program and wellbeing benefits including health checks and vaccinations
  • Flexible working arrangements and reimbursement for work from home equipment
About Banking and Financial Services

Banking and Financial Services is our technology-driven retail bank supporting clients in achieving their full potential—whether buying a home, growing a business, or investing to manage wealth.

Our commitment to diversity, equity, and inclusion

We are committed to fostering a diverse, equitable, and inclusive workplace. We encourage applications from all backgrounds and identities, including race, ethnicity, gender, age, sexual orientation, disability, and more. We aim to provide reasonable adjustments for individuals who need support during recruitment and working arrangements. Please contact us for further assistance.

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