Performance Media Director

We are Universal Music Australia (UMA), part of the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

UMA is on the lookout for a Performance Media Director to join their digital marketing team. The Performance Media Director is responsible for leading the performance media team to build, optimise and drive the success of UMA's digital media campaigns, with a focus on both artist promotion and media buying for eCommerce campaigns. The role involves utilising a variety of innovative media buying techniques to effectively promote artists and drive eCommerce performance.

We are looking for an individual who has a deep interest in music, a passion for digital media buying and is a hands-on dynamic problem-solver with a sound understanding of the ever-changing digital mediascape. The ideal candidate should be confident in stakeholder management, skilled in leveraging data and content to inform planning, buying, and overall campaign strategy across both artist promotion and their eCommerce initiatives to achieve maximum impact.

If you're music obsessed, a team player, and have a knack for problem solving, apply now

• Lead by example with hands-on platform execution, setting up, optimising, and troubleshooting campaigns to achieve KPIs. Act as the go-to problem-solver for complex media and tracking challenges, and guide the team in applying best-practice strategies that adapt to evolving platform capabilities and industry changes.
• The Performance Media Director will support UMA labels in planning biddable media campaigns across various media including display, video, search and social.
• Managing media budgets, drafting, and revising media schedules, along with accompanying rationale.
• Ensuring campaigns are created and implemented to best achieve campaign performance and media efficiency goals.
• Using insights from a range of sources, both internal and external, to build a case for campaign strategy.
• Building and managing biddable media campaigns within demand side platforms and/or across partners such as Meta, TikTok, Google Ads, DV360 etc.
• Working closely with the wider UMA team to report performance and deliver campaigns in line with performance targets, and with label teams to recommend optimal content and asset creation.
• Coach and mentor other members of the PM team and ensure that they have the tools and skills to deliver on their campaigns.
• Participate in developing the PM strategy to align with the broader commercial strategy and deliverables.
• Acting as an optimisation expert for each buying platform used, and regularly advising labels of additional opportunities.
• Preparing analysis and insight to accompany reports provided to the labels.
• Staying apprised of opportunities for reaching the target audiences of UMA artists.

• Expert level proficiency in Meta, TikTok, and Google Ads, with a demonstrable history of optimising campaign structures to deliver on KPIs.
• Strong expertise in event tracking, server-side tagging, and attribution to ensure accurate measurement. Able to troubleshoot complex issues across platforms and tracking setups, while providing hands-on guidance to the team to ensure best-practice execution.
• Media agency experience preferred
• 8+ years of direct experience within digital media and performance marketing channels such as paid search, programmatic paid social.
• 2+ years of management experience.
• Tertiary qualifications in business, marketing, commerce, media or other relevant areas are preferred.
• Results-driven, a strong understanding of event tracking, app conversions and customer acquisition.
• Experience in marketing with media partners and publications; obtaining and reviewing quotes, making recommendations and negotiations etc.
• Ability to analyse performance of channels and shift media spend in response on a regular basis.
• Experience in budget management with an ability to analyse performance of different channels.
• Excellent written and verbal communication skills, organised, adaptable and a problem-solver.
• Ability to work collaboratively in a team environment and provide input.
• Excellent at working and delivering against deadlines, thinking proactively with the ability to meet goals under pressure.

• Career opportunities – unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team
• The opportunity to join the world's leading music company
• All the perks of working within the music industry (live music opportunities)
• Two U-Days per calendar year to spend as you like
• Strengths-based learning and development opportunities
• Much more…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder\'s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.

At Universal Music we are committed to fostering diversity and inclusivity as an equal opportunity employer. We encourage applicants from all backgrounds to apply for our roles regardless of their gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background. We also encourage people from all cultural backgrounds to apply, including First Nations people. It is through our diversity and inclusivity that we bring together different perspectives, enhancing our creative and evolving workplace. Music is Universal.