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Digital Marketing Coordinator
4 weeks ago
Location: Sydney / Hybrid
Work Type: Full-time
Industry: Marketing & Communications – Digital Marketing
Salary: Competitive + bonus potential
Take the next step in your digital marketing career.
We're looking for a skilled and proactive Digital Marketer with at least 3 years of experience to join our team. If you're confident using tools like Marketo, Knack, Sprout Social, Artificial Intelligence and love using data to drive results, we want to hear from you.
About The Role
You'll support the design and execution of email, SMS, and social campaigns across the customer lifecycle—from onboarding to re-engagement—working with automation tools and driving measurable business impact. You'll also collaborate with our sales, content, and product teams to optimise digital channels and support growth.
Your Key Responsibilities Will Include
- Support end-to-end campaign development (email, SMS, social): briefing, building, testing, scheduling, and analysing.
- Leveraging generative & agentic Artificial Intelligence to scale social & digital marketing outcomes.
- Designing branded, responsive emails in Knak
- Generating content for socials campaigns
- Distributing social media campaigns with Sprout Social to platforms such as Facebook, Instagram, TikTok, Youtube and Reddit.
- Building customer communication calendar aligned to business priorities
- Executing A/B tests and optimising campaign performance
- Driving personalisation and segmentation strategies
- Writing and editing marketing content with strong attention to tone and brand
- Creating automated workflows and lifecycle marketing journeys in Marketo
3+ years' experience in a digital marketing role
Experience with automated tools (e.g. Sprout, Zapier, n8n, Marketo, Knak or similar) to streamline workflows and scale social & digital marketing outcomes
Experience leveraging generative & agentic AI to scale social & digital marketing outcomes
Strong understanding of lead generation, email marketing, and social strategy
Analytical mindset and ability to interpret data and act on insights
Excellent written and verbal communication skills
Self-starter with strong attention to detail
Financial Services Industry Experience Is Essential.
Experience with Microsoft/Office 365 (Outlook, Teams, Word, Excel etc.)
Why join us?
- A collaborative, fast-moving environment where your ideas shape strategy
- Flexible work environment – hybrid work available
- Competitive base salary + super + bonus incentives
- Training and development to grow your skills
- Work in a purpose-driven business helping Australians invest smarter
We're an Australian-owned fintech helping all Australians grow their wealth through transparent, low-cost investment solutions. From ETFs and managed portfolios to tools that simplify investing, we focus on empowering clients with clarity, control, and confidence.
Ready to apply?
This is an excellent opportunity to join our business with a passionate and fun group of people.
Jump on our website www.investsmart.com.au and get familiar with us.
To apply, please email *******@investsmart.com.au with:
- A concise CV
- A few thoughts on why you think you'd be a great fit, and
- An example of a real-world campaign & content strategy you have worked on & executed with proven outcomes
