Earned Strategist

Join to apply for the Earned Strategist role at Ogilvy PR ANZ

Join to apply for the Earned Strategist role at Ogilvy PR ANZ

Be part of the largest and most awarded communications agency in Australia.

Play your part in a brilliant company culture built on teamwork, creativity, and fun.

At Ogilvy PR, we work with some of the biggest brands in the world to deliver earned-led creativity that drives real brand and business impact.

Whether it be creative development, brand strategy, public relations, influencer engagement, events and activations, social and digital strategies, we have it all, and we're looking for curious, brave, and enthusiastic minds who share our philosophy and want to bring something unique to the table.

About the role:

You'll work with account leads, specialists and creative teams within Ogilvy PR and across the Ogilvy Network to shape earned first strategies and growth for our clients and our prospects.

You'll contribute strategically to briefs across every client area, drive thought leadership for Ogilvy PR's strategic offerings internally and externally, support and pitch new business opportunities, playing an important role in the delivery of our growth and business plans for the year ahead. It's a role for a highly motivated self-starter who thrives in collaboration and can comfortably take the lead when required.

Earned Strategists are responsible for championing and evolving our processes and tools to ensure that our people and clients receive the best thinking. You will bring the best of the outside in, sharing, testing, and implementing new ways of thinking and responding to client problems.

This important role demands a focus on how to solve clients' business challenges most effectively through an orchestrated system that connects traditional media, social and influence with culturally relevant and earned first strategy and creative at the heart.

What you'll do:

• Lead and collaborate on strategic development that drives impact for clients, contributing to briefs and delivering earned-led creative solutions
• Champion and evolve our strategic processes, bringing new ways of thinking to solve client challenges and helping to increase strategic capability within teams
• Play a lead role in developing and shaping our approach to new business pitches
• Support growth objectives and expand existing client relationships through compelling cultural insights and earned-led strategy
• Apply deep understanding of consumer behaviour, cultural trends, and channel dynamics to inform and inspire campaigns
• Apply technology and data to your practice and our processes, including the use of WPP Open, our AI-enabled marketing platform

About the team:

You will have a home in our Consumer PR and Influence practice with a dotted line into our Creative and Strategy team.

The Consumer PR and Influence is a group of specialists and thinkers, including publicists, social strategists, creatives and influencer marketers, who are passionate about big ideas that create real impact for brands.

From big-picture ideas to pixel-level detail, we build reputations, change behaviours and move hearts. We value creativity grounded in insight, big ideas that are game-changing, flawless execution and having fun across the office every day.

We design and deliver culturally relevant and creative campaigns that can be activated across a wide range of channels, including media and publicity, social and digital media, influencers and fandoms, activations, and events.

What you'll bring:

• You have a strong working knowledge of earned creativity, knowing what makes a story gain traction across media, influencers, and social channels
• You possess a deep understanding of brand communications and a passion for culture, using these insights to craft impactful campaigns
• You're a highly motivated self-starter who thrives in collaboration and can comfortably take the lead when required, always looking for solutions
• You are someone who champions a modern approach to connected experiences for brands, who understands consumer behaviour, the context in which those behaviours happen and how to design moments of engagement that influence the consumer journey
• You demonstrate an intimate understanding of how consumers interact with channels and technology

Why Ogilvy?

• Work in style at Barangaroo: Sydney-based employees enjoy our brand new, state-of-the-art WPP campus in the heart of Barangaroo.
• Unlock the power of AI: Develop your Gen AI skillset with WPP Open, our cutting-edge global AI platform, and leverage the latest technology to enhance your work and drive innovation.
• Recharge & rejuvenate: Enjoy a range of additional leave benefits, including your birthday off, Summer Fridays, and loyalty leave (an extra day for each year you're with us)
• Invest in your growth: We're invested in your success. You'll receive a tailored personal development plan to help you achieve your goals, along with dedicated support from your manager to guide your career journey. We leverage Culture Amp to facilitate meaningful career conversations and track your progress.
• Belong at Ogilvy: We're deeply committed to fostering an equitable and inclusive workplace. Our Inclusivity & Impact Council, SheCD, WPP Unite, and Reconciliation Action Plan programs are just some of the ways we're creating a culture where everyone feels valued and respected.
• Recognising excellence: We celebrate your achievements and loyalty through our employee reward programs
• Referral bonus: Bring your talented friends to Ogilvy and receive a bonus
• Unlock exclusive savings: Access discounts and vouchers for major household brands through our benefits platform, perkSPACE
• Family & caregiver support: We offer a gender-neutral parental leave policy, providing 16 weeks of paid leave to support all parents and caregivers throughout their journey. We're committed to helping you balance your career and family life.
• Wellness your way: Take advantage of discounted rates with health and fitness providers, plus access to yoga, meditation, and wellbeing programs to support your mental and physical health
• Confidential support: We provide confidential counselling support through Telus EAP to help you navigate any personal or professional challenges
• Go global with Ogilvy: As part of a leading global network, you'll have access to exciting career pathways and opportunities around the world. Expand your horizons and connect with colleagues across the globe.

At Ogilvy, inclusivity is essential to our success. We're committed to building a workplace that embraces various perspectives, experiences, and backgrounds, knowing that diverse teams drive more impactful work.

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.

We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.

If you require any accessibility adjustments during the recruitment process, please let us know: ogv-au-

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionArt/Creative, Public Relations, and Strategy/Planning
• IndustriesAdvertising Services

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