Ecommerce And Digital Marketing Manager

13 hours ago

Sydney, New South Wales, Australia Buscojobs Full time
Overview

Global powerhouse #1 in category. Huge growth potential. Highly energised and exciting environment.

Our client has experienced huge growth, locally and globally with a strong focus on Ecomm pure play D2C. We're looking for a dynamic individual who thrives in a fast-moving environment and is energised by experimentation. They are inviting an E-commerce and Digital guru into the company who has a passion for delivering tangible business results across direct-to-consumer, retail-integrated, and marketplace platforms. With some extremely exciting projects on the horizon you will join the business in an impressive growth phase and play an integral part in their future.

Responsibilities
  • Oversee and continuously refine paid advertising across key digital platforms like Facebook / Instagram, Google, YouTube, TikTok, and others to maximise visibility, drive conversions, and boost ROI.
  • Take full ownership of online retail operations—including brand website, third-party marketplaces, and retail partner integrations—ensuring effective merchandising, pricing strategy, and promotional execution.
  • Partner with internal stakeholders and external agencies to scale digital commerce performance and elevate the customer journey.
  • Use performance data and analytics to improve media buying, audience targeting, and optimize conversion paths.
  • Support initiatives to enhance site performance and conversion rate in collaboration with web and digital teams.
  • Lead the development of platform-specific creative assets for social channels and marketplaces, including enhanced content for online product listings.
  • Manage a network of content producers and creative agencies to deliver engaging and brand-consistent visuals and messaging.
  • Build and oversee influencer relationships and user-generated content programs to grow brand loyalty and create authentic engagement.
  • Monitor cultural movements and evolving digital trends to ensure content remains relevant, timely, and attention-grabbing.
  • Design and deliver product trial initiatives, including experiential marketing, sampling campaigns, and brand activations that support eCommerce goals.
  • Work with cross-functional partners to ensure seamless integration of sampling programs within broader marketing efforts.
  • Regularly analyse campaign and sales data to uncover insights, inform strategies, and guide future investments.
  • Collaborate closely with Marketing, Sales, Creative, eCommerce, and agency teams to ensure smooth execution of campaigns and alignment of objectives.
  • Develop, manage, and track digital investment budgets, ensuring effective spend aligned with KPIs and return on marketing investment.
Qualifications
  • Experience overseeing digital commerce and paid media in fast-paced consumer industries.
  • Deep knowledge of running successful D2C, retail-integrated, and marketplace eCommerce operations.
  • Skilled in managing paid digital campaigns across Meta, Google, TikTok, and similar platforms.
  • Proven ability to deliver results through influencer programs, content marketing, and community engagement strategies.
  • Strong collaborator with experience working across marketing, sales, creative, and external partners.
  • Analytical thinker with a performance-first mindset; comfortable interpreting data to guide marketing strategy.
  • Capable project manager who can juggle multiple deadlines while staying agile in a test-and-learn environment.
  • Strong communication and interpersonal skills, with a knack for building trust and influencing across functions.

Please apply through the link in the first instance and long listed candidates will be contacted directly.

Lisa Chesterman


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