SEO Specialist
6 days ago
Employment Type: Overseas Freelancer from India, Nepal, Bhutan, Philippines, Malaysia, Singapore
About Us:
Computer Repair Adelaide is a small local business providing computer and laptop repair services. We specialise in virus removal, hardware and software troubleshooting, data recovery, and more. Our goal is to dominate Google search results for all relevant search terms, ensuring that customers in Adelaide find us first. We are looking for an experienced SEO specialist to take our online visibility to the next level.
Job Overview:
We are seeking a results-driven SEO Specialist to optimise our website, improve search rankings, and drive organic traffic. You will be responsible for implementing and managing SEO strategies to ensure we rank at the top of Google search results for every relevant keyword related to computer repair in Adelaide.
Key Responsibilities:
- Conduct comprehensive keyword research to identify high-traffic and local search terms related to computer repair services.
- Optimise on-page SEO, including meta titles, descriptions, header tags, internal linking, and image alt text.
- Implement technical SEO best practices, such as site speed optimisation, mobile-friendliness, and structured data markup.
- Develop a strong off-page SEO strategy, including link building, guest posting, and citation management.
- Create and execute a content strategy, including writing SEO-optimised blog posts and service pages.
- Manage and optimise Google Business Profile to improve local SEO rankings.
- Perform competitor analysis to identify gaps and opportunities for ranking improvements.
- Improve domain authority through high-quality backlink acquisition.
- Monitor and enhance local SEO, ensuring our business appears in Google Maps and local pack searches.
- Optimise and manage NAP (Name, Address, Phone Number) consistency across all directories and citation listings.
- Encourage and manage customer reviews on Google, Yelp, and other review platforms to boost local trust and visibility.
- Develop hyper-local content strategies, including location-based landing pages and blog posts targeting specific Adelaide suburbs.
- Identify and implement local link-building opportunities, such as partnerships with local businesses and community organisations.
- Track, analyse, and report SEO performance using tools like Google Analytics, Search Console, Ahrefs, or SEMrush.
- Implement strategies to improve click-through rate (CTR) and reduce bounce rate.
- Stay updated with Google algorithm changes and adapt strategies accordingly.
- Work on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles to enhance credibility.
- Set up and monitor SEO KPIs to track success and ROI.
Required Skills & Qualifications:
- Proven experience as an SEO Specialist with a strong track record of improving search rankings.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
- Expertise in on-page, off-page, and technical SEO.
- Strong understanding of local SEO strategies and Google My Business optimisation.
- Experience with citation management and maintaining NAP consistency.
- Ability to manage customer review acquisition strategies for SEO impact.
- Experience with content marketing and copywriting for SEO purposes.
- Ability to conduct SEO audits and implement actionable improvements.
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent communication and reporting skills.
- Up to date with the latest SEO trends and Google algorithm updates.
How to Apply:
Interested candidates should submit their CV and portfolio detailing their SEO achievements and strategies.
Seniority level: Mid-Senior level
Employment type: Other
Job function: Marketing and Sales
Industries: IT Services and IT Consulting
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