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Online Visibility Specialist
1 week ago
**Job Description:**
We are seeking an experienced SEO Specialist to join our team and help us dominate Google search results for all relevant search terms.
The ideal candidate will have a proven track record of improving search rankings and a strong understanding of local SEO strategies and Google My Business optimisation.
You will be responsible for implementing and managing SEO strategies to ensure we rank at the top of Google search results for every relevant keyword related to computer repair in Adelaide.
Responsibilities:
- Conduct comprehensive keyword research to identify high-traffic and local search terms related to computer repair services.
- Optimise on-page SEO, including meta titles, descriptions, header tags, internal linking, and image alt text.
- Implement technical SEO best practices, such as site speed optimisation, mobile-friendliness, and structured data markup.
- Develop a strong off-page SEO strategy, including link building, guest posting, and citation management.
- Create and execute a content strategy, including writing SEO-optimised blog posts and service pages.
- Manage and optimise Google Business Profile to improve local SEO rankings.
- Perform competitor analysis to identify gaps and opportunities for ranking improvements.
- Improve domain authority through high-quality backlink acquisition.
- Monitor and enhance local SEO, ensuring our business appears in Google Maps and local pack searches.
- Optimise and manage NAP (Name, Address, Phone Number) consistency across all directories and citation listings.
- Encourage and manage customer reviews on Google, Yelp, and other review platforms to boost local trust and visibility.
- Develop hyper-local content strategies, including location-based landing pages and blog posts targeting specific Adelaide suburbs.
- Identify and implement local link-building opportunities, such as partnerships with local businesses and community organisations.
- Track, analyse, and report SEO performance using tools like Google Analytics, Search Console, Ahrefs, or SEMrush.
- Implement strategies to improve click-through rate (CTR) and reduce bounce rate.
- Stay updated with Google algorithm changes and adapt strategies accordingly.
- Work on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles to enhance credibility.
- Set up and monitor SEO KPIs to track success and ROI.
