Digital Marketing Executive

2 months ago

Adelaide, Australia Commercial Motor Vehicles Pty Ltd. Full time

About the company
The CMV Group is one of South Australia's largest privately owned businesses, employing over 2,000 employees, predominately across South Australia and Victoria. The Group operates some of the most progressive franchises within the automotive and agricultural industries including, CMI Toyota, Mercedes-Benz Adelaide, Lexus of Adelaide, South Central Trucks and CMV Truck and Bus. At CMV, it is our firm belief that our people are our most important assets.
Who is CMV?
The CMV Group is one of Australia’s largest privately owned automotive groups, employing more than 2,000 people, predominately across South Australia and Victoria. The group operates some of the most progressive franchises within the light and heavy-duty automotive industries including, CMI Toyota, Lexus of Adelaide, South Central Truck & Bus (Volvo, Mack & UD) and CMV Truck Centre (Kenworth & DAF). At the CMV Group, it is our film belief that our people are our most important assets.
About the role
Thanks to continued growth, we have an exciting opportunity for an experienced Digital Marketing Specialist to join the CMV Group in this newly created role. In this hands on role, you’ll enjoy working closely with the Digital Marketing Manager and the wider marketing team in both South Australia and Victoria to develop and execute innovative digital marketing strategies across our diverse range of businesses. Your role will be pivotal in enhancing brand awareness, driving website traffic, and acquiring leads/customers across various digital platforms.
We are a forward-thinking company dedicated to enhancing our digital presence and driving business growth. If you are passionate about digital marketing and eager to make an impact, we want to hear from you
Key requirements of the Role
- Develop Strategies: Craft compelling digital strategies and implement them across various platforms to boost customer engagement, retention, and drive business growth.
- Team Collaboration: Work with the wider marketing team to develop and implement digital initiatives that improve retention, conversion, and user experience.
- Campaign Execution: Collaborate with Marketing Executives to develop, execute, and measure paid campaigns, staying within budget while maximizing impact.
- Website Maintenance: Work closely with Digital Marketing Coordinators to create, design, and maintain our website content and appearance using best practice SEO.
- EDM Communications: Collaborate on eDM creation and develop both internal and external communications, ensuring best practices are followed and results are monitored and reported.
- SEO/SEM Management: Partner with agencies to develop and manage SEO and SEM strategies, providing regular performance reports.
- Trend Monitoring: Stay ahead of industry trends and insights, implementing changes as needed.
- Content Creation: Work with various stakeholders, including content producers, to deliver engaging digital content.
- Project Management: Handle projects efficiently and professionally, always meeting deadlines.

Skills / Experience and Qualifications
- Completed tertiary studies in Marketing, Communications/Journalism or PR.
- 3+ years’ experience in a similar role
- Knowledge of SEO, PPC and Google Analytics best practice, and social media platform advertising
- Extensive experience in using Campaign Monitor or similar EDM software with a high level understanding of best practices
- Experience in developing, capturing and executing content for various digital channels
- Experience using a variety of content management systems (CMS) and an understanding of website design and content best practices
- Experience with the Adobe suite is desirable
- Excellent verbal and written communication skills with a flair for writing
- Excellent team collaboration skills
- Creative mindset with the ability to think outside the box

What we Offer
- Market-competitive remuneration
- Opportunity for travel
- Friendly and supportive team environment
- Well established and long-standing business group
- Work with internationally recognised brands
- Company phone and laptop

HOW TO APPLY
If you are looking for more responsibility, a challenging and important role or to take the next step in your Marketing career, submit your CV and a cover letter now

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