Senior Business Analyst

Work options: Hybrid

Work from office: Monday Wednesday

Work from home: Thursday & Friday

May require occasional work out of regular hours.

Senior Business Analyst – Marketing Technology: a key requirement for this role is proven experience in marketing technology within the retail industry.

Baby Bunting is Australia's largest nursery specialty retailer, but we're much more than that. We're a growing community dedicated to supporting parents through every step of their journey.

Our purpose? To share in the joy and provide support through the challenges of raising little ones by empowering parents to make the best choices for their families.

Baby Bunting is about to embark on a multi-year journey to overhaul our digital marketing and loyalty management capabilities with the goal of dramatically increasing our ability to personalise the right messages to our customers, at the right time in their parenthood journey. In your new role of Senior Business Analyst – Marketing Technology, you will be a key driver of this transformation, providing you with an opportunity to shape exceptional customer experiences through smart, seamless technology. In this dynamic role, you'll partner with vendors and internal teams to deliver on program goals by either adding new solutions or significantly upgrading our marketing automation, customer loyalty, and customer care platforms.

Your expertise will help deliver secure, efficient, and highly effective solutions across our growing digital ecosystem.

What You'll Be Doing

Process Improvement & Solution Delivery

• Collaborate with Business Owners, SMEs, software vendors and consultants as needed to understand needs and lead the design and deployment of technology solutions.
• Develop clear business requirements and user stories to guide technical teams and ensure alignment with business goals.
• Design test plans and execute testing to ensure delivered technical solutions function as required
• Manage technical delivery teams (indirectly) and vendors to achieve defined goals

Stakeholder Engagement & Incident Management

• Work closely with Business Owners to ensure deployed solutions are operating as appropriate and continue to deliver business value
• Manage system incidents and outages, provide second-level support, and ensure effective communication and recovery planning

Application Management & Optimisation

• Oversee procurement, deployment, configuration, upgrades, and integration of customer and marketing systems to ensure optimal performance.
• Manage vendor relationships and ensure systems operate and integrate reliably and efficiently across the technology stack.

Data Governance & Integrity

• Support governance of our customer data, ensuring accuracy, & consistency across platforms, and compliance with privacy regulations.

Training & Documentation

• Design, develop and delivery educational materials such as training packs, procedural guides, etc. as required

What We're Looking For

• Relevant qualifications and experience: tertiary qualifications in business, IT, commerce, or a related field, with experience in a similar role—ideally within a medium-sized retail organisation in Australia or New Zealand
• Technical and analytical expertise: you're a seasoned "been there, done that" marketing technology professional from the retail industry, with a deep understanding of business processes, solutions and best practices in areas such as email automation, digital advertising, social media management, digital asset management, Loyalty, and key retail customer touchpoints at point of sale and website.
• Good understanding and experience in managing the Software Development Life Cycle (SDLC), business analysis . Familiarity with any of the following systems a plus: MS Dynamics CRM, MS Dynamics F&O or other ERP/POS solution Loyalty, Emarsys and Cheetah/Marigold.
• Strong analytical and problem-solving mindset: Detail-oriented, inquisitive, and commercially aware, with the ability to assess business value and think strategically. You'll bring experience working as a Business Analyst on projects outside of your day to day.
• Collaborative and adaptable communicator: Skilled at working across teams and levels, balancing multiple stakeholder needs, and communicating effectively in both written and verbal forms. Crucial is your experience of managing vendor relationships
• Organised and delivery-focused: Well-organised, able to manage time and pressure effectively, and committed to delivering outcomes in dynamic environments.

WHAT'S IN IT FOR YOU…

We're accelerating our growth across Australia and New Zealand – when we grow, you grow

Training pathways designed to encourage personal growth and professional development

Employee discount – enjoy great savings across our range

Family discount to support the people who matter most

Paid parental leave for both primary and secondary carers

• Annual flu shots to help keep you healthy