Digital Transformation Strategist

24 hours ago

NewcastleMaitland, Australia beBeeDigitalMarketing Full time $90,000 - $130,000
Digital Marketing Expert

We're looking for a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you'll play a vital role in driving customer acquisition through high-performing digital media campaigns.

Your primary responsibility will be managing digital advertising, SEO strategy, and digital media campaigns across various channels. You'll also oversee website performance using analytics tools, generate insights to inform strategy, and collaborate with internal teams to ensure consistent brand messaging.

Main Responsibilities:
  • Lead the setup, integration, and optimisation of the digital marketing technology stack covering performance channels, analytics, tag management, and advertising platforms.
  • Set up, manage, and optimise performance marketing platforms, including Google Ads, Meta Business Suite, and Google Analytics.
  • Prepare, implement and optimise digital marketing strategies across channels including Search, PPC, CPC, and Display.
  • Plan, execute and scale paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and others.
  • Support the development and execution of organic social media strategies and collaborate on content creation to drive engagement and brand visibility.
  • Collaborate with and guide digital marketing activities undertaken by agency partners.
  • Establish reporting and dashboards for digital marketing channels and KPIs.
  • Measure, report and make recommendations on campaign growth, traffic trends, conversion rates, and ROI.
  • Execute tests, collect and analyse data, identify trends and insights.
  • Support funnel optimisation strategies to improve lead quality and conversion rates.
  • Ensure all digital activity complies with brand, legal, and industry regulatory standards.
Requirements
  • A degree in Marketing, Business, or related field is essential.
  • At least 3 years of experience in a digital marketing role focused on performance and paid campaigns.
  • Demonstrated ability to manage budgets across multiple digital channels.
  • Proven track record of optimising key performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
  • Proficiency with tools such as Google Ads, Google Analytics, Facebook Ads Manager, and SEO platforms.
  • Strong knowledge of PPC, CPC, SEO, and CRO strategies.
  • Ability to interpret analytics data and translate findings into actionable marketing tactics.
  • Excellent communication and reporting skills for stakeholder engagement.
  • Strong time management and ability to juggle multiple campaigns and deadlines.

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