Email Marketing Specialist

6 days ago

Melbourne, Victoria, Australia Matrix Education Full time
Overview

Matrix Education is hiring an Email Marketing & Automation Specialist to join us at our Sydney CBD head office.

As an Email Marketing & Automation Specialist, you will use your experience and expertise in digital marketing to plan, craft and deliver various email campaigns (lead generation, lifecycle, general nurture) to grow Matrix Education. This role will play a key part in driving traffic, generating leads, and building community engagement across multiple channels.

This role is ideal for someone who thrives on both strategic thinking and getting into the weeds: crafting emails, building journeys, launching tests, and learning from results.

What you'll do...
  • Drive automated email campaigns in Salesforce Marketing Cloud (SFMC) for lead nurturing, onboarding and retention.
  • Manage the day to day planning, creation and scheduling of promotional email marketing campaigns.
  • Continually optimise automation flows based on performance and user behavior.
  • Segment and target audiences using Automation Studio, Email Studio, and relevant SFMC tools.
  • Develop structured A/B and multivariate testing plans for subject lines, email content, CTAs, send times, and journeys.
  • Analyse campaign performance metrics to draw actionable insights.
  • Write, design, and build email templates using SFMC's content builder.
  • Ensure compliance with email best practices (deliverability, unsubscribe, Spam Act etc).
  • Work closely within the marketing team to define KPIs and interpret performance.
  • Translate journey and campaign performance into insights that shape future strategy and investment.
  • Manage subscriber data including list hygiene, segmentation, and syncing with Salesforce CRM.
What you'll need...
  • 3+ years of professional email marketing or digital media experience, agency or in-house.
  • Strong experience using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Content Builder.
  • A thorough understanding of all facets of email marketing and lead nurturing, from list health and deliverability through to creative implementation and automation.
  • Ability to design and build emails (HTML + visual builder) and collaborate on content and creative.
  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis.
  • Great copywriting skills - from subject lines that increase the open rates, telling stories in emails to make people read them and compelling call-to-actions.
  • Understand the most important metrics to measure the efficiency of their email campaigns.
  • Demonstrated experience running complex, multi step journeys and A/B testing.
  • Tertiary qualifications in Communications, Marketing, Media or Journalism.
Nice to have...
  • Experience working in the education, eCommerce, or B2C services space.
  • Knowledge of SQL for SFMC, or dynamic content scripting.
  • Familiarity with Salesforce CRM and how it integrates with SFMC.
A few of our perks...
  • Prime location in the heart of Sydney CBD, making your commute convenient and vibrant.
  • Work alongside a highly motivated and talented team that values growth and collaboration.
  • Work in a modern, open office designed for creativity and connection.
  • Regular team outings, social events, and a fun, collaborative culture.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
Industries
  • Primary and Secondary Education

#J-18808-Ljbffr

  • Email Marketing Specialist

    3 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $60,000 - $80,000

    Unlock Your Email Marketing PotentialWe are seeking a highly skilled email marketing specialist to join our team. As an email marketing specialist, you will be responsible for creating compelling content that showcases our product range and resonates with our audience.Key Responsibilities:Craft engaging email campaigns that drive results and...

  • Email Marketing Specialist

    6 days ago

    Melbourne, Victoria, Australia Matrix Education Full time

    OverviewMatrix Education is hiring an Email Marketing & Automation Specialist to join us at our Sydney CBD head office.As an Email Marketing & Automation Specialist, you will use your experience and expertise in digital marketing to plan, craft and deliver various email campaigns (lead generation, lifecycle, general nurture) to grow Matrix Education. This...

  • Junior Ecommerce Email Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia LION Digital Full time

    JUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION Digital JUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION Digital Get AI-powered advice on this job and more exclusive features.We are looking for a junior email...

  • Email Marketing Strategist

    1 week ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $60,000 - $70,000

    Job Overview:">We are seeking an Email Marketing Specialist to drive engagement and conversion through effective email marketing campaigns.">">Collaborate with cross-functional teams to ensure aligned messaging">Develop and execute email marketing campaigns using eCommerce platforms">">About This Role:">This role is ideal for a creative and analytical...

  • junior ecommerce email marketing specialist

    3 weeks ago

    Melbourne, Victoria, Australia LION Digital Full time

    JUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION DigitalJUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION DigitalGet AI-powered advice on this job and more exclusive features.We are looking for a junior email...

  • junior ecommerce email marketing specialist

    2 weeks ago

    Melbourne, Victoria, Australia LION Digital Full time

    JUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION DigitalJUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION DigitalGet AI-powered advice on this job and more exclusive features.We are looking for a junior email...

  • Digital Email Marketing Expert

    2 weeks ago

    Melbourne, Victoria, Australia beBeeEmailMarketing Full time $55,000 - $65,000

    Job Title: Email and Digital Marketing SpecialistAbout the Role:We are seeking a skilled Email and Digital Marketing Specialist to join our team. As an experienced professional in email marketing, you will play a pivotal role in shaping and executing high-performing lifecycle marketing strategies.Your Responsibilities:

  • Email & Digital Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $90,000 - $120,000

    Job Overview:Picos Media is a marketing agency specialising in growth for e-commerce brands. We combine data-driven strategies with creative execution to deliver powerful marketing results for our clients.As a seasoned Email & Digital Marketing Specialist, you will play a pivotal role in shaping and executing high-performing lifecycle marketing strategies...

  • Digital Email Marketing Professional

    2 weeks ago

    Melbourne, Victoria, Australia beBeeEmail Full time $500 - $20,000

    Junior Email Specialist JobWe are seeking an experienced Junior Email Specialist to join our team.Job DescriptionAs a Junior Email Specialist, you will be responsible for setting up email campaigns based on strategies from the email team lead and under the guidance of a senior Email Marketing Specialist. You will also be responsible for adjusting campaign...

  • eCommerce & Email Marketing Specialist

    1 week ago

    Melbourne, Victoria, Australia OnceWas Full time $90,000 - $120,000 per year

    eCommerce & Email Marketing SpecialistFull-Time | Hawthorn East, Melbourne | Premium Women's Fashion BrandShape the future of fashion ecommerce at a brand about to do the unthinkable.OnceWas is entering a new era. As a premium Australian fashion label with a loyal customer base and global ambition, we're about to roll out game-changing strategies that will...