Creative Campaign Manager

Overview

Join to apply for the Creative Campaign Manager role at MKTG Sports + Entertainment Australia.

MKTG is an entity of global sports powerhouse dentsu Sports International and operates as the sports and entertainment specialist for dentsu International ANZ, with offices in Melbourne and Sydney.

At MKTG we believe that sport and entertainment have the power to positively impact human behaviour. Taking a purpose-led approach, we help clients to harness the power of sports, entertainment, culture, and community to impact human behaviour through meaningful marketing solutions and experiences. The experiences that we create engage customers, build memorable brands, and deliver value.

Our creative and content capabilities include true insight led ideation, culture-first creative development, experience design, art direction, graphic design, bespoke virtual event platforms, social content, photography, videography, stadium advertising, print, and OOH.

We work with many of the country's most powerful brands, helping them to navigate connection in sports and entertainment. Clients include Chemist Warehouse, Cadbury, Great Southern Bank, TAC, Jaguar Land Rover, Cricket Australia, World Surf League and many more.

Responsibilities

• Develop and implement a vision for the project, ensuring that the final product aligns with the overall concept.
• Collaborate with the creative and strategy teams to maximise client brand and business outcomes in sports and entertainment; work with MKTG's Senior Creative Strategist and Creative Director to build and implement campaign responses for new briefs, turning insights into impactful creative solutions.
• Adapt and integrate by collaborating with product teams, including Experience & Events, Commercial, PR, Research and Insights, and Stadium Activation teams, to build creative and innovative solutions.
• Oversee the production process: drive all creative requirements through the creative studio team, briefing and ensuring the best outcome relative to client needs; manage budget, schedule and coordination of the creative and production teams.
• Manage relationships with clients and stakeholders, ensuring their needs and expectations are met; unpack ideas in an elevator pitch style in front of agencies, clients, and senior staff.
• Ensure timely and budget-friendly completion: deliver on time and within budget, addressing any issues that arise during the production process.
• Evaluate project success and identify opportunities for improvement.
• Stay up-to-date on industry trends and best practices to remain competitive and produce high-quality work.

A bit about you

• 3-5 years creating and building ideas for creative agencies or publisher/brand
• A strong portfolio of creative strategy and building insight-led concepts; channel-agnostic
• The ability to translate insights into ideas that are compelling and hard to argue with
• Experience presenting to clients and building trusted relationships
• Experience directing and briefing designers and other creatives to achieve compelling creative output
• Adaptive mindset with the ability to apply creativity to multiple brands and categories without compromising on quality
• Proven success in taking a brief from conception through to implementation
• Proficient in communicating ideas via PowerPoint

What we're looking for

• Creative – you love originating, developing and communicating new ideas
• Storytelling – you are a natural storyteller who can engage and impact different audiences
• Insights & Strategy – you craft well thought strategy by asking why, where, when and how
• Dynamic – you are highly motivated, energetic and thrive in a fast-paced environment
• Collaborate – you work best when collaborating with a team to bring a concept to life
• Sports and Entertainment – you understand and are passionate about sports and entertainment and their power to connect with people

Role responsibilities (conception to implementation)

• Create within a process that ensures best practice, manage concurrent projects with short deadlines, maintaining high quality output
• Contribute as a member of the creative team, developing ideas that communicate a brand's message and drive results
• Project manage different elements at once, coordinating with diverse personalities and meeting deadlines
• Present concepts to agencies, clients and senior staff in an engaging way
• Write concisely and clearly to explain complex ideas in an elevator-pitch style
• Thrive in a fast-paced, highly competitive and changing environment

Indicative KPIs

• Pitch (idea) conversion
• Organic growth through contribution to market reputation (quality + impact)
• Consistency of creative output against standard set by CD
• Project management efficacy: delivery on time and to budget
• Cross-sell and integration of business-wide capabilities
• Contribution to the development of strategic and creative output
• Contribution to our culture

Experience Required

• 5 years creating and building ideas for creative agencies or publisher/brand
• Passion and experience in culture-led platform design, specifically in Sports and Entertainment
• Experience writing concept scripts for pitch work including video concepts that help sell ideas
• Experience directing and briefing designers and other creatives
• Proficient in communicating ideas via PowerPoint
• Experience pitching big ideas to multiple stakeholders

What's in it for you

• Real flexibility to work when and where you feel most productive with our Be the Best You policy
• 5 weeks annual leave after 2 years of service and 3 mental health awareness days off per year
• Career Development and Learning opportunities, including access to our global online dentsu University
• Discounts on health insurance, gym membership, buying a car and travel

Diversity and Inclusion

Our diverse and inclusive culture enables our employees to bring their whole selves to work. We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Next steps

Sound exactly like the sort of role for you? Apply now

We look forward to welcoming you.

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