Retention Campaign Specialist

4 weeks ago

Melbourne, Victoria, Australia Parity Consulting Full time
Overview

Retention Campaign Specialist (Marketing Manager) – permanent opportunity based in Melbourne. Focus on BTL Retention Campaigns to existing customers via email, SMS, outbound calls, and website. This role is tactical, hands-on and performance-driven, not creative or brand-led. If you enjoy being analytical and getting into the details, this role is for you.

Key Accountabilities
  • Developing and launching BTL campaigns to existing customers via email, SMS, outbound calls and website.
  • Plan and execute end-to-end customer journeys and propositions, including messaging, campaign strategy, and continuous optimisation based on data and feedback.
  • Manage campaign execution, overseeing timelines, budgets, risks, and communicating clearly with internal teams.
  • Act as the main stakeholder contact to secure approvals, develop go-to-market plans, and ensure seamless campaign delivery.
To be successful in this role you will possess
  • Minimum 3 years working in a BTL campaign focused role with emphasis on retention and customer experience
  • Experience within financial services or a regulated environment is essential
  • Good attention to detail, resilience and adaptability
  • Proven experience and comfort with tactical execution and end-to-end campaign thinking
Why Apply
  • Great team with development and mentoring
  • Reputable brand
  • Hybrid working environment and solid culture
Your next steps

This is an exciting opportunity to join a growing, dynamic team and contribute to the ongoing development of the organisation. If interested please apply now or call Ai on 0451 193 774. Please note, all conversations will remain confidential.

Parity Consulting supports diverse and inclusive environments. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.


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