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Appeals & Supporter Retention Specialist
2 weeks ago
Join our high-performing, values-driven team. Drive impact through compelling fundraising campaigns that engage donors and help children thrive.
ABOUT THE ALANNAH & MADELINE FOUNDATION
The Alannah & Madeline Foundation is a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn and play. Through our Care, Prevention and Advocacy programs, we fight for their right to be safe, so their future is strong.
We also support Dolly's Dream to help change the culture of bullying by addressing the impact of bullying, anxiety, depression and youth suicide, through education and direct support to young people and families.
ABOUT THE TEAM
Our team is passionate, authentic, and above all, we are motivated by the important work that we do.
The Foundation fosters a culture of respect, positivity and high work standards. Our values We are curious, We are kind, always, We lead with authenticity, We believe in the power of play, We take action are embedded into how we operate individually and together as a Foundation.
ABOUT THE ROLE
Reporting to the Head of Fundraising & Supporter Engagement, the Appeals and Supporter Retention Specialist is responsible for our appeals and supporter retention program to help grow revenue and increase lifetime value.
- End-to-end coordination and management of our major annual appeals and supporter retention communications along the ask/thank/report/repeat cycle, including upgrade/cross-sell activities.
- Work closely with our fundraising agency, Donor Republic, and other external suppliers, including list brokers, telemarketing partners, designers, and mail-houses to develop and deliver effective fundraising campaigns, ensuring agreed budgets, workplans, and KPIs are met.
- Work closely with the Marketing team to plan and develop high-quality content and a seamless engagement experience across all channels.
- Analyse and evaluate fundraising campaigns to identify opportunities for growth, including retention, conversion, upgrade, and reactivation of donors to grow their lifetime value.
- Use data and insights to continuously improve the performance and impact of our fundraising campaigns, maintaining a growth mindset to continue to improve after each fundraising appeal or campaign.
This role is full time, 12-month parental leave cover, formally based in South Melbourne. We promote flexible working arrangements, emphasising that work remains the primary focus, tailored to individual needs, role requirements, and the commitment to high-quality work delivery.
ABOUT YOU
We are seeking a dynamic, organised and experienced fundraising campaigns specialist to lead the execution of our major annual appeals and supporter retention programs.
You'll play a pivotal role in ensuring the seamless end-to-end delivery of our fundraising campaigns, working collaboratively with internal stakeholders and external fundraising agencies to execute multi-channel campaigns that inspire and retain donors.
To thrive in this role, you'll bring experience managing multiple fundraising campaigns, with a track record of increasing income, retaining donors and guiding supporters through the supporter lifecycle.
The Perfect You
If we could create the perfect you, you would be self-driven, positive and motivated, with the ability to work effectively as a member of a small team, and have:
- Prior experience in a similar fundraising role, leading the delivery of income generation campaigns and supporter retention campaigns across digital, direct mail, and telemarketing.
- Proven experience planning campaigns from start to finish and collaborating across cross-functional project teams and with external suppliers.
- Supporter-centric, with a creative flair and a passion for storytelling to inspire action and loyalty.
- A keen eye for detail and a strong commitment to continuous improvement.
- Excellent interpersonal and collaboration skills, with the ability to work effectively and influence across teams.
What we offer you:
- An additional 5 days leave each year, on top of the statutory holiday entitlement.
- Competitive salary
- Access to full NFP salary packaging benefits
- Learning & Development budget
- Substitution of Public Holidays (Australia Day, Good Friday and Easter Monday).
- Flexibility and Wellbeing focus
- Employee Assistance Program (EAP)
- A supportive and friendly team environment
HOW TO APPLY
Sound interesting? We'd love to hear from you
- Apply with your CV and a brief cover letter addressing the selection criteria outlined in the position description.
- View the entire position description by copying this link into a web browser:
- Applications that do not address the selection criteria will not be considered.
