Senior Marketing Manager

4 days ago

Sydney, New South Wales, Australia Buscojobs Full time

Paula's Choice is Your Right Choice

Paula's Choice Skincare is a multinational beauty brand that has been established for 28 years. Our vision is to empower and enable people around the world with highly effective products and in-depth knowledge to make the best choices for their skin. We question ingredients, follow the facts, and stand up for our customers because we're in this journey together.

Paula's Choice is committed to diversity Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and enthusiasm for empowering people to achieve their own definition of beauty, Paula's Choice could be a wonderful fit for you.

How you'll have an impact at Paula's Choice: The Senior Marketing Manager will be responsible for marketing initiatives to drive the global performance of this high-growth Direct-to-Consumer brand.

As a Senior Marketing Manager, a typical day might include a mix of the following:

  • Developing and executing strategic marketing plans tailored to the Australian and New Zealand markets.
  • Leading go-to-market initiatives for new product launches, promotions, and campaigns, ensuring alignment with business objectives.
  • Managing relationships with PR agencies to drive media coverage and publicity campaigns, ensuring consistent messaging.
  • Developing influencer marketing strategies to amplify brand awareness and engagement.
  • Managing the Australia and New Zealand marketing calendar to ensure alignment with revenue goals and brand initiatives.
  • Collaborating with DTC channels, global marketing, and creative teams.
  • Monitoring key wholesale KPIs such as revenue, transactions, and AOV.
  • Overseeing new product launch planning and coordination.
  • Conducting market research to identify trends and consumer insights.
  • Managing marketing budgets to maximize ROI.
  • Collaborating with cross-functional teams for integrated marketing initiatives.

Details:

  • Location: Fully remote within Australia
  • Hours: Typical business hours, with some flexibility
  • Physical requirements: Ability to handle long periods of sitting and screen time

What you'll bring to the table:

  • 5+ years in marketing and brand management, with at least 2 in consumer products and ecommerce.
  • 2+ years of influence marketing experience.
  • Proven creativity and experience working with internal and global teams.
  • Agility and strategic thinking in a dynamic environment.
  • Ability to lead cross-functional projects.
  • Comfort and skill in influencing without authority.
  • Strong project management skills.

Company Overview:

At Dermalogica, we value innovation, commitment, and excellence. Our team embodies our core values, is passionate about innovation, and dedicated to educating and delivering outstanding services to our customers. We believe in our people and their capabilities.

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