Senior Marketing Manager

Senior Marketing Manager - Co-marketing will be the strategic driver of high-impact, integrated co-marketing programs with Afterpay's merchant partners large and small. This role blends creative thinking, commercial acumen and data-driven decision making to deliver measurable results. Reporting to the Trade & Partner Marketing Director, you will own and grow a portfolio of merchants from top brands in Australia, New Zealand and China, leading integrated marketing initiatives that deliver to joint business objectives. You will collaborate with colleagues across visual merchandising and trade marketing activity and projects, influence senior stakeholders, and steer complex projects from idea through execution and measurement.

• Shape Afterpay's co-marketing strategy & best practice: drive the evolution of our co-marketing approach across the ANZ market, establishing frameworks and methodologies that become the gold standard for merchant collaboration. Influence engagement with merchants on local and global scales.
• Own Strategic Merchant Relationships: architect and lead marketing strategies with influential brands (Uber, David Jones, IKEA, Jetstar, Ampol & others), transforming these relationships to drive mutual success.
• Develop & Execute Integrated Marketing Plans: build multi-channel campaigns across digital, in-store, paid, and owned channels, leveraging data, insights, and customer behaviour to inform decision-making.
• Lead Campaigns End-to-End: take complete ownership from initial spark to final measurement, including campaign planning, creative development, stakeholder alignment, and results measurement.
• Negotiate & Influence: secure partner investment and alignment on campaign strategy, assets, and timelines, influencing at senior levels for optimal outcomes.
• Budget Management: own and optimise the co-marketing budget for your portfolio, ensuring ROAS through effective resource allocation.
• Innovation & Continuous Improvement: introduce new ideas, pilot emerging formats, and run test-and-learn programs to enhance campaign impact and efficiency.
• Cross-Functional Collaboration: partner with internal teams (sales, marketing, compliance, legal, product, service, & others) to ensure seamless and compliant execution.
• Campaign Reporting: establish frameworks for rapid experimentation, performance assessment, and scaling of successful approaches to maximise campaign impact and efficiency.

• Extensive Marketing Experience: 8+ years in integrated marketing, brand marketing, or similar, ideally with large-scale consumer brands or retail.
• Proven Campaign Impact: track record of delivering measurable ROI from marketing campaigns.
• Negotiation & Stakeholder Skills: ability to influence and negotiate with senior stakeholders, internally and externally.
• Autonomy & Accountability: proven ability to lead complex programs independently while managing competing priorities in a fast-paced environment.
• Multi-Channel Expertise: strong understanding of digital, in-store, paid media, and owned channel strategies.
• Analytical Mindset: comfortable with campaign measurement and using data/insights to refine strategies and build business cases.
• Communication & Collaboration: exceptional ability to inspire confidence, build trust, and work effectively across diverse teams.
• Education: Degree qualified in Marketing, Business, Communications, or a related field (or equivalent experience).

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• Mid-Senior level

• Full-time

• Marketing and Sales