Marketing Specialist

About Us

Workwear Group (WWG) is part of Wesfarmers Industrial & Safety, a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, our three iconic brands - KingGee, Hard Yakka and NNT - have been in the business of delivering workwear since the late 1920's.

We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas and sustainability practices.

We work as one team. We put our customers first and are passionate about what we do. Joining WWG is an opportunity to thrive in an inspiring, safe, and inclusive community.

The NNT Uniforms Marketing Specialist will be involved in the development and execution of dynamic marketing campaigns and programs. Your primary focus will be on crafting compelling messaging, strategic communication planning, and producing high-quality collateral for our wholesale, uniforms and B2C channels. Additionally, you will play a pivotal role in supporting and collaborating on B2B initiatives, encompassing both wholesale and retail network channels.

• Execute marketing programs and campaigns to increase brand awareness, drive traffic, and generate sales.
• Plan and write detailed briefs to implement Above The Line advertising, email marketing, social media, digital advertising, activations, SEO, and affiliate marketing.
• Collaborate with agencies to support the creation of seasonal catalogues, lifestyle magazine and campaign collateral.
• Write and create product information, assets, promotions, and copy for owned and customer websites, as well as marketing collateral.
• Manage content creation projects, including e-commerce and campaign photoshoots.
• Support the end-to-end management of marketing campaigns, from planning and execution to analysis and optimisation.
• Ensure alignment with brand strategy and maximise ROI from marketing investments.
• Deliver campaigns, launches, conferences, and initiatives for brand engagement with key customers and trade partners.
• Review and capture learnings from campaigns, launches, conferences, and initiatives for brand engagement.
• Create post-implementation reports to assess the effectiveness of marketing activities and identify areas for improvement.
• Be the brand custodian for NNT

At our company, we value not only our great brands but also the people and teams that drive our success. In addition to technical skills, we seek team members who possess the following personable qualities:

• Strong work ethic and are committed to showing up as part of a team
• Openness to receive coaching and embrace self reflection and self growth
• Accountability for your actions, and emotions, and actively venture beyond your comfort zone
• Embrace innovation, take calculated risks, and inspire others to think outside the box
• Ability to build meaningful relationships, we prioritise our customers. Balancing commercial goals with customer satisfaction is key
• Ethical standards and demonstrating honesty and integrity in all interactions is fundamental to our team culture.

• Tertiary qualification in marketing
• 4+ experience in a marketing role
• Experience managing marketing campaigns
• Experience creating content and briefs
• Experience managing social and digital marketing content

• The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
• Flexible working environment, allowing for work from home day/s each week.
• A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
• A tailored career and development plan, plus reward and recognition programs. Whatever your goals we're here to support you on that journey.
• Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
• We Learn, a dedicated hub for all things learning and development.

We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of "I Belong" and are empowered to bring their whole selves to work.

You can follow us on LinkedIn or see our company careers page for more opportunities: https://www.workweargroup.com.au/careers

Thank you for your interest in Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted.