Head Of Marketing

1 week ago

Gold Coast, Queensland, Australia Veracross Full time
The Company Veracross provides Saa S-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide.
Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.
We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning.
As of early 2024, we are supporting 3200+ schools in 60 countries.
The Role Veracross is seeking a talented and innovative Head of Marketing to lead our marketing initiatives across the APAC region.
This role is pivotal in driving our brand presence and enhancing our engagement with K-12 private schools by developing and executing comprehensive growth marketing strategies.
The ideal candidate will have extensive experience in the Saa S and Ed Tech landscape, leveraging this expertise to propel the Veracross portfolio of brands forward within the region, most notably in Australia and New Zealand.
As the Head of Marketing, you will oversee all aspects of marketing strategy, including demand generation, field marketing, digital marketing, and content strategy for the region, while supporting centralized marketing rollouts to the region across brand and product marketing.
Your role will involve collaborating with cross-functional teams, including Sales, Partnerships, Brand, and Product Marketing, to align local marketing efforts with company goals.
This position will report directly to the Chief Marketing Officer.
Responsibilities Work closely with other in-region teams to develop and implement strategic marketing plans to drive customer engagement, brand awareness, and lead/pipeline generation.
Analyse industry trends and competitor activities to identify opportunities and risk areas for growth and churn mitigation.
Support and motivate the wider in-region revenue team to deliver on opportunity and pipeline KPIs and other strategic goals.
Oversee the creation and execution of multi-channel marketing campaigns that showcase the value of Veracross solutions in the region.
Lead a small team of marketing specialists, providing guidance and fostering a creative and growth-oriented environment.
Be the regional voice for APAC at a Marketing Leadership level for varied projects ranging from marketing operations, brand and product marketing.
Attend tradeshows and other events, including public speaking, facilitation of workshops and panel discussions.
Manage campaigns as a skilled B2 B growth marketer with proven success in driving brand, opportunity, or lead generation through integrated marketing campaigns across both traditional and digital channels.
Implement integrated marketing campaigns that include events, growth marketing, digital, pay-per-click, and content marketing.
Possess B2 B experience in Saa S or related IT or Professional Services, with experience in Ed Tech or knowledge of the K-12 Education space being highly regarded.
Demonstrate previous experience leading a small, high-performing marketing team, including writers, event managers, and marketing operations, mostly on a remote basis.
Utilize a growth mindset with the ability to analyse and use data in decision making, while keeping audience persona needs and buying psychology in mind.
Attend 10+ domestic events per year, including experience in public speaking, facilitating workshops and networking.
Collaborate with global marketing teams while managing work/life balance and the right to disconnect.
The best tools to get the job done When you join Veracross, you get a brand new Macbook Pro, a 32-inch monitor, and an adjustable desk and Herman Miller chair for the office.
There's also an allowance for your setup at home to ensure you're comfortable working there.
Growth opportunities Veracross is growing fast, allowing you to own your role and grow with us Operating within a global team, there are opportunities for professional development allowing your skills to grow as the business grows.
Work/life balance Management encourages taking hour-long lunches and finishing on time.
You can take the day off for your birthday and receive a $100-a-year allowance for well-being.
Parental leave policy As part of Veracross parental leave policy, you're eligible for paid leave as a primary parent and secondary parent when you welcome a new child into your family, available after 12 months in a full-time role.
Flexibility Veracross offers a flexible working environment, including hybrid options to work from home and the office.
Make a difference Our work makes a positive contribution to our schools, their students, and their families around the world Snacks, drinks & coffee Digistorm's (Veracross) Gold Coast HQ offers a coffee machine, snack bar, and fully stocked drinks fridge to keep energy levels high Culture The Veracross team is fun, relaxed, and sociable, reflected in the casual dress code and social events.
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